Post-Covid 19, Online consumer purchase behavior in Pakistan

Since Covid-19, there has been a rise in e-commerce and online brands' influence on consumer buying behavior. It is crucial to investigate the factors that impact online consumer purchase behavior. Applying the theory of reasoned action (TRA), our study seeks to assess the extent to which customer satisfaction and perceived risks build trust and how trust, consumer engagement, and ease of purchase would act as reasons for consumers to engage in e-commerce in Pakistan. Using data gathered from 400 respondents via a questionnaire, we have demonstrated the precise relationship between these six constructs. Results indicate that customer satisfaction positively influences trust while perceived risks negatively affect it and that trust and consumer engagement positively and directly impact purchase behavior. Online retailers should improve these factors and modify the online environment to increase sales from their e-channels and improve customer retention

Exploring the Strategies Used by English Language Teachers to Teach Paragraph Writing Skill at Grade 4 in a Private School in Karachi

This qualitative study aimed at exploring the strategies used by English language teachers at primary level to teach paragraph writing skill in the context of Karachi, Pakistan. The data were gathered using semi-structured interviews, observations, document analysis and focus group discussions. Analysis of the data showed that paragraph writing is a challenging task for students. However, the teachers are trying their best to make paragraph writing easier by using a variety of teaching strategies. These strategies included brain storming, mind mapping, providing check list, vocabulary lists, reading for writing, using Venn-Diagrams, and modeling. The study participants revealed that professional development has helped them polish their teaching skills, particularly teaching writing skills. However, the participants stated that they faced some challenges on their way to teach paragraph writing like, lack of vocabulary, spelling and punctuation errors, mixed ability students in the class, gap between written and verbal expression of the students, and grammatical errors. These hindrances make writing a difficult task for students. The study also found that teachers opt for a strategy which was mentioned in their pacing guide. On the basis of the strategy mentioned in the pacing guide document, teachers develop their lesson plans. It was found that the students have a sound understanding about the paragraph, its structure and parts. They also try to jot down their ideas with the help of the strategy used by the teachers. However, for struggling students, paragraph writing is a challenging task. This study encourages teachers to find the factors that result in the low motivational level of students towards writing. Also the study suggests teachers to incorporate more innovative and mnemonic strategies for teaching paragraph writing such as the PLEASE strategy.