Consumer Personality and Celebrity Endorsement: An Analysis Suing Source Attractiveness and Source Credibility Model

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Thesis Info

Author

Iram Mustafa Chaudhry

Supervisor

Eatzaz Ahmad

Department

School of Management Sciences, QAU

Program

Mphil

Institute

Quaid-i-Azam University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2016

Thesis Completion Status

Completed

Page

100

Subject

Management Sciences

Language

English

Other

Call No: DISS / M.PHIL / SMS / 31

Added

2021-02-17 19:49:13

Modified

2023-02-19 12:33:56

ARI ID

1676716379165

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