بیوہ عورت کی کفالت سیرت طیبہ صلی اللہ علیہ وسلم کی روشنی میں

Holy Prophet (PBUH) has been made blessing for Humanity, and the being of Prophet (PBUH) is such an ocean of blessings that no any strata of society is derived of  by his teachings. Before the arrival of Holy Prophet (PBUH), the weak strata of society used to be oppressed in all its forms and manifestations, and suffered all sort of atrocity and cohesion. It is very core to the Teachings of Prophet (PBUH) that, it restored the rights of former oppressed class and brought its status equal to all. The list of oppressed and weak strata of society remained long, but our discussion is confined to the widow. Before Islam, the status of widow was very deplorable and she was ground under the oppression of all other strata of society. Even though in some religions, she was burnt alive with the corpse of husband. And somewhere her second marriage was denied and somewhere so on. But, a teaching of Islam and Holy Prophet (PBUH) has given a very crucial, respectable and safe as well as significant place to her in society. This article deals with this subject in detail, with solid references from different resources. In the end this articles carries suggestion for the welfare and development of widows.

An Empirical Investigation of the Association Between Creative Advertising and Advertising Effectiveness in Pakistan

The importance of creativity in advertising as one of the primary factor for advertising effectiveness has been much advocated by advertising professionals and academicians particularly in a cluttered media. Industry experts argue that advertisements have to be more creative to break through the greater media clutter and develop an impression for the brand. This study examines the potential effectiveness of award- winning television advertisements in Pakistan in both single and three advertising exposures. Both creative and control advertisements were embedded in a television program which were shown to two separate groups of research subjects with single and three advertising exposures respectively. After watching the advertisements, Subjects’ tapped their responses about brand and advertisement recall, attitude and lastly purchase intent. Contrary to expectations, the finding of this study in single exposure does not verify the superior performance of creative advertising in terms of recall, brand and advertisement attitude and purchase intent. However, in three exposures, creative advertisements developed significantly more favorable brand and advertisement attitude and greater unaided brand recall than control advertisements. Creative advertisements developed greater mean purchase intent for the advertised brands than control group of advertisements; however, it just slipped from attaining significance. Being an optimum and more mature response of research participants in three exposures as compared to single exposure, the results of this study in three exposures conclude that creative advertisements are really more effective than conventional advertisements and bestow value to the advertised brands.