روداد ِعشق رنج کا اک جال بن گئی
اوڑھے ہیں درد اتنے کہ اک شال بن گئی
Reformation of Moral Philosophy and its Foundation in Seerah of the Prophet Muhammad (ﷺ) Though, the twenty first century is passing through a great development in the field of science, intellect, education and technology, human beings seem spiritually and ethically in a more miserable condition day by day. We observe inflation in the problems and complications regarding their solutions in human societies with every passing day. Today’s man is highly engaged in universe and its enquiry, we are developing knowledge and physical efforts for taking control over all phenomena of universe, but in this effort, we lost our capability of good values and ethics mostly. In such conditions, the one and only personality, the Ambassador of peace, beloved Muhammad ﷺ is the source of guidance, by whom the spirit of a man could meet with peace and stability. But the solution of this major problem never can be just adopting his ethical teachings and the rejection of bad actions. If so, then the thousands of past writings about the issue have brought the revolution already on the face of the earth. Modern philosophy of ethics and Morality is based upon the concept of relativity as “Good” or “bad” is not universal truth at all. For this reason, it is less effective in terms of practicality. The roots of philosophical concepts we find in the teachings of Prophet’s Muhammad (ﷺ). Have no enigmas and ambiguity Morality. Promoting the prophetic philosophy of Ethics and Morality can change the behavior of man automatically rather than forcefully. In this article, effort has been made to critically analyze the modern Moral philosophy in the light of Sῑrah of the Holy Prophetﷺ. Analytical and critical research methodology is adopted in this study.
In the current competitive marketing world, it is notably significant for decision makers to have intelligent tools that support decisions making quickly, rightly and accurately. Marketing is one of the areas in which decisions are taken on complex marketing environment based on uncertain, inaccurate and ambiguous information. In addition, the problem could have multiple criteria on which the decisions are made. In this dissertation, first Formal Specification Notation is proposed. The proposed notation is robust, convenient and suitable for varying nature problems. It deals both crisp and fuzzy data, for requirement specification, that leads to minimization of ambiguity and uncertainty arising from manifold market or other sources. Secondly, concept of Hypothetical Database is used to develop What-if database constructor. It allows the decision makers to analyse the data/information from the original database by generating what-if scenarios to evaluate the future strategies for marketing. Lastly, a new algorithm is proposed for decision support system based on Fuzzy Analytic Hierarchy Process (FAHP) approach and Area ranking of fuzzy numbers based on positive and negative ideal point’s method. Area ranking method captures the risk attitude of decision makers. For the validation of proposed algorithm and 5P’s marketing mix elements, a case study of a company is conducted as an example.