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The Impact Psychological Attributes of Television Commercials on Consumer Purchase Decision

Thesis Info

Author

Muhammad Anwar

Department

Deptt. of Psychology, QAU.

Program

PhD

Institute

Quaid-i-Azam University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2004

Thesis Completion Status

Completed

Page

209

Subject

Psychology

Language

English

Other

Call No: DISS/Ph.D PSY/276

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676717152693

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خان بہادر میجر محمد یٰسین خان ناغڑ

خان بہادر میجر محمد یسیٰن خان صاحب ناغڑ
میجر محمد یسیٰن خاں صاحب مرحوم ندوۃ المصنفین کے قدیم ترین معاون تو تھے ہی ادارے کی خدمات کوبھی نہایت قدرومنزلت کی نظر سے دیکھتے تھے۔ ادارے سے مرحوم کی وابستگی ندوۃ المصنفین کے مخلص ترین محسن مرتضیٰ صاحب مرحوم کے واسطے سے ہوئی تھی دونوں میں قابل رشک مخلصانہ تعلقات تھے، سید صاحب ہی کے ذریعہ مرحوم کے کارکنان ادارہ سے روابط بڑھے اور پھر یہ روابط بڑھتے ہی چلے گئے، تھوڑی دیر کے لیے بھی دہلی تشریف لاتے تو ندوۃ المصنفین کے دفتر میں ضرورآتے۔ ممبری کی فیس اداکرنے میں بھی بے مثال تھے۔ ان کاشمار ادارے کے اُن چند گنے چنے معاونوں میں ہوتاتھا جووقت سے پہلے کسی یاددہانی کے بغیر شوق وذوق سے سالانہ فیس دیتے ہیں۔ ایک پوتے کی المناک شہادت کی خبر تواس مضمون میں ہے، کم وبیش دو سال قبل ان کا دوسرا جوان پوتا دنیا سے رخصت ہواتوبڑاہی دردناک خط آیا تھا، میں نے تعزیت نامے میں اپنے عزیز ترین ہونہار پوتے کی حسرت ناک وفات کاذکر کیا توان کو بڑی تسلی ہوئی تھی اور اُس تاثر کااظہار انھوں نے ایک طویل مکتوب میں کیا تھا۔ پچھلے دنوں حباب آفرید صاحب کامکتوب آیاجس میں زیر نظرمضمون کاتذکرہ کیاتھا، یہ میجر صاحب مرحوم کوندوۃ المصنفین اورہم لوگوں سے جوغیر معمولی تعلق تھااس کے پیش نظر میں نے حباب صاحب کومضمون بھیجنے کے لیے لکھ دیا، مضمون ہراعتبار سے سبق آموز ہے اور اسی لیے برہان میں شریک اشاعت کیا جا رہا ہے۔ (ع)
جئیے پہاڑی سے یوسف بھائی کے الم نامہ نے غمزدہ دل کوہمیشہ کے لیے سوگوار کردیا کہ’’آپ کویہ دردناک خبر پڑھ کربے حد افسوس ورنج ہوگا کہ والد بزرگوار میجر محمد یسیٰن خاں کچھ دنوں کی علالت کے بعد اس عالم فانی سے مورخہ ۱۴/ اگست ۱۹۷۸ء/۹رمضان بروز پیر...

Secondary School Teachers Attitude Toward Teaching English as a Second Language: A Comparative Study

The study explores the comparative analysis of secondary school teachers’ attitude toward teaching English as a second language. The major objective of the study was; to find out secondary school teachers’ attitude toward teaching English related to different demographics. The researcher used quantitative research method that was descriptive in nature. The population of the study comprised all the male and female teachers at Secondary level in province of Punjab, Pak istan. The researchers selected the secon dary school teachers in districts: Lahore, Multan, Sialk ot and Vehari as the sample of the study. Questionnaire was used as a research tool for the study. The researchers distributed the questionnaire among the respondents of the study and collected data. For data analysis, researcher used the statistical techniques of mean score, t-test and ANOVA. The findings of the study informed that difference in mean scores of male and female teachers was not significant, t-value = -.075, p=.634>0.05. It was found that there was a significant difference in teachers’ attitude towards teaching English as second language having professional qualification of B.Ed. and M.Ed. at secondary school level, t-value = .521, p=.047<0.05. It was concluded that male and female respondents have almost same type of attitude of teaching English as second language.

The Structural and Optical Studies of Process Modified 1-D Nanostructures for Potential Use in Biosensing Applications

Integration of functionalized and modified nanostructures (NSs) in various biomedical applications has ushered significant research interests in recent years. The use of functionalized NSs in medicine and biomedical applications are vast and spans in areas such as diagnostics, drug delivery, therapy, antibiotic creams, and bioimaging, to name a few. The current scenario appeals towards surface modification of NSs, which can respond to the needs of biological problems. The main objective of the present work compiled in this thesis is to establish the effect of surface processing of one-dimensional (1-D) NSs on its structural, optical and electrochemical properties as stand alone and in a given biological media. The surface modifications of 1-D NS is performed by forming composites with metallic nanoparticles (NPs) and by post growth processing in a reduced and an oxidizing environment. Two different families of 1-D nanostructures were studied, one belonged to carbon nanotubes and other to oxide nanostructures. In the first section, a comprehensive study of the nanohybrids formed by multiwalled carbon nanotubes (MWCNTs) and metallic Au and Ag-NPs is presented. Functionalization of both –COOH bond and Au-NPs on the walls of MWCNTs has induced stresses which were observed in the X-ray diffraction patterns. The diffusion of Au-NPs in the MWCNTs was clearly observed in the high resolution TEM images, which affected the D and G Raman bands of the MWCNTs significantly. E. coli attachment has modified the local charge densities of Au-NPs-MWCNTs nanohybrids which resulted in the shift of both G and D Raman bands and increased intensity ratio of two bands. This was also reflected in the blue shift of the surface plasmon modes of the Au nanoparticles attached to MWCNTs. It was also revealed that the concentration of Ag-NPs was very vital for the antibacterial activity enhancement in Ag-NPs-MWCNTs nanohybrids. The minimal inhibitory concentration (0.5 mg/ml MWCNTs and 17.5 mg/ml Ag) of Ag-NPs-MWCNTs conjugate was also determined. The charge transfer kinetics of metallic-NPs-MWCNTs nanohybrids were also characterized by modifying the surface of glassy carbon electrode (GCE) by nanohybrids. Both the potential sweep and impedance spectroscopy demonstrated that the diffusion controlled processes were involved at the surface of modified GCE. In addition, it was revealed that the nature of the processes at the surface of nanohybrids modified GCE were quasi-reversible. The highest rate constant of 0.12 s-1 was determined as the concentration of xii Au-NPs was increased in Au-NPs-MWCNTs modified GCE. Conversely, a decreased rate constant of 0.07 s-1 was observed as the concentration of Ag-NPs on the surface of Ag-NPs- MWCNTs modified GCE increased. This suggested that the Au-NPs incorporation at higher concentration in nanohybrids have facilitated fast charge transfer mechanism and slow for Ag- NPs. Finally, nanohybrids modified GCE employed in E. coli surroundings proved that the nanohybrids were efficient for the simultaneous detection of E. coli. In second section, the effect of surface modifications of 1-D ZnO-NSs grown by the vapor–solid mechanism on its antibacterial activity was highlighted. Two sets of ZnO NSs were modified separately; first by annealing in Ar environment and second in oxygen plasma processing. Annealing in Ar resulted in a compressed lattice, which was due to removal of Zn interstitials and increased O vacancies. Plasma oxidation of the ZnO-NSs caused an expansion in the lattice due to the removal of O vacancies and incorporation of excess O, confirmed by X-ray diffraction patterns. Photoluminescence spectroscopy confirmed the surface modification of ZnO-NS, as substantial variation in intensities of visible band was observed as a result of surface modifications, which were used to quantify the Zn and O defects. The antibacterial activity of the modified ZnO-NSs demonstrated that the surface modifications by Ar annealing limited the antibacterial characteristics of ZnO-NSs against Staphylococcus aureus (S. aureus). It was then proved that the O content at the surface of the ZnO-NSs was crucial to tune the antibacterial activity against both selected gram-negative (E. coli) and gram-positive (S. aureus) bacterial species.