یہ عشق میں نہ سوچ، تُجھے کیا نہیں ملا
ہے کر لیا، تو خاک میں اپنی جبیں ملا
ہم راہ دیکھتے ہی رہے جس کی عمر بھر
آیا وہ شہر میں بھی تو ہم سے نہیں ملا
بچپن میں دل کی بستی میں رہتے تھے کتنے لوگ
دیکھا شباب میں تو فقط اک مکیں ملا
اگلے جہاں کے عہد پہ ہم کو دیا ہے ٹال
کم بخت ہم کو وہ تو بلا کا ذہیں ملا
کہتے رہے تھے یار جسے ہم تمام عمر
اک دن عدو کی بزم میں وہ نازنیں ملا
گر یاں دیا نہ تُو نے تو نہ لوں گا حشر میں
یارب اسے اگر ہے ملانا، یہیں ملا
Since Covid-19, there has been a rise in e-commerce and online brands' influence on consumer buying behavior. It is crucial to investigate the factors that impact online consumer purchase behavior. Applying the theory of reasoned action (TRA), our study seeks to assess the extent to which customer satisfaction and perceived risks build trust and how trust, consumer engagement, and ease of purchase would act as reasons for consumers to engage in e-commerce in Pakistan. Using data gathered from 400 respondents via a questionnaire, we have demonstrated the precise relationship between these six constructs. Results indicate that customer satisfaction positively influences trust while perceived risks negatively affect it and that trust and consumer engagement positively and directly impact purchase behavior. Online retailers should improve these factors and modify the online environment to increase sales from their e-channels and improve customer retention
Before the establishment of Pakistan, there was a strong tradition of Urdu satire and humorous poetry. After the disintegration of subcontinent, due to the geographical, cultural and political charges a new era of Urdu humorous poetry has been started. It has adopted the effects of changes due to the creation of Pakistan in 1947 and gradually has reflected the political, social, cultural and economical changes of the new born country. Therefore, satire and humorous poetry is considered as the historical literature of Pakistan's political and social circumstances. It also collects materials and topics from the changes in political and social fields of national and international levels, and whenever it founds any weakness, it hits that point. That’s why there was started a great addition in the Urdu humorous poetry's treasure on one side, and on the other side new possibilities were introduced in the development of Urdu language and critical literature. There was less attention towards humorous poetry in comparison to the serious poetry, while the humorous poetry also accepts the effects of political and social changes as the serious poetry does. As the serious poetry supports the critical literature, humorous poetry also isn't lagging behind in throwing light on such facts. The under view research has been written to highlight the importance and usefulness of humorous poetry on the above basis. To make this research a complete work the distribution of chapter has been done as under: 1st Chapter: Throwing light on the principles and basic topics on satire and humorous poetry with discussion on humorous before creation of Pakistan. 2nd Chapter: Humorous poetry from 1947 to 1960/discussion on social and political conditions of this era. 3rd Chapter: Humorous poetry from 1960 to 1971 study of humorous poetry in the light of political and social conditions of that era. 4th Chapter: 1971 to 1990 / Social circumstances and political environment and humorous poetry. 5th Chapter 1991 to 2013 political and social conditions and its effects on humorous poetry. Last Chapter: An overview, conclusion and recommendations were presented.