Islamic Economic Concept in Poverty Alleviation

This study aims to describe the concept of Islamic economics in poverty alleviation. This research method is descriptive qualitative research using data sources from literature or library research (library research). The research approach uses a normative approach and a historical approach. The normative approach is used to examine the ideals of the Islamic Economic conception and then analyze how it is applied. Meanwhile, the historical approach is used to study empirical facts about poverty alleviation. The results showed that the stagnant distribution will cause inequality and social inequality. For this reason, the implementation of the zakat obligation is a very urgent need. The priority of poverty alleviation according to the concept of Islamic economics is to overcome the causes of poverty, namely improving the distribution of wealth. Zakat is the main instrument which is a solution to these various problems, especially in dealing with poverty and social inequality. In Islam, the state must create programs and facilities that can overcome the problem of poverty, guarantee a decent life for the poor and provide the economic means needed to become a source of livelihood for the poor. Islamic economics can be explored more deeply for the development of economics and its benefits in alleviating poverty.

Factors Affecting Consumer Path to Purchase and Post Purchase Behavior Through Mobile Marketing Activities: An Integrated Model

Mobile advertising is one the most flourishing businesses throughout the world these days. According to the projections, it is expected to surpass more than 100 billion dollars in the near future, which is more than 50% of total digital advertising budget spent in 2016 globally. One of the possible reasons for this extraordinary growth of mobile advertising can be attributed to the novel penetration and use of smartphones throughout the world. Due to this tremendous growth and remarkable penetration, there is a substantial need for the marketers and business practitioners to better understand their customers’ behavior with respect to their use of this new media. Past researches in the context of mobile marketing are purely conceptual or exploratory in nature. For that reason, there is a substantial need for empirical researches to test the proposed models in order to deeply understand their effectiveness and application in mobile marketing domain. Hence, the aim of current research was to empirically examine the internal and external determinants of mobile marketing having impact on consumer path to purchase and post purchase behavior. These factors were also mediated by emotional value in order to accomplish consumer related behavioral outcomes. A quantitative approach based upon a cross-sectional administered survey was employed to collect the data from 343 university going student as respondents. The Partial Least Square (PLS) two step path modeling was used to test the direct and indirect hypotheses. The results indicate that mobile advertising related factors (except localization) and consumer related factors do impact path to purchase and post purchase behavior sequentially and concurrently through emotional value. Based on the findings of the study, theoretical and practical contributions along with certain limitations and future researches recommendation are discussed consciously.