1۔تحفظ دین
اللہ تعالیٰ نے انسان کو اشرف المخلوق تخلیق کیا ، عقل وشعور اور فہم کی صلاحیت عطا فرمائی ، اس کی ہدایت کےلیے انبیاء وحی کا سلسلہ شروع فرمایا ۔ اس کے ساتھ انسان کی تخلیق کا مقصد بھی بتایا، جیسا کہ قرآن مجید میں ارشاد ہو ا ہے
﴿وَمَا خَلَقْتُ الْجِنَّ وَالْإِنْسَ إِلَّا لِيَعْبُدُونِ﴾217
"میں نے جنوں اور انسانوں کو اپنی عبادت کے لیے تخلیق کیا۔ "
انسان کو زندگی گزارنے کے لیےاسلامی دستور دیا اور حکم دیا کہ اسلام (دین)کواختیار کرو، جیسے فرمایا
﴿ يَا أَيُّهَا الَّذِينَ آَمَنُوا ادْخُلُوا فِي السِّلْمِ كَافَّةً ﴾218
"اسلام میں مکمل طور پر داخل ہو جاؤ۔ "
اللہ تعالیٰ نے قرآن میں یہ اعلان فرما دیا کہ اسلام پر کوئی عمل نہ کرے تو اس کا کوئی عمل قبول نہیں ہوگا
﴿ وَمَنْ يَبْتَغِ غَيْرَ الْإِسْلَامِ دِينًا فَلَنْ يُقْبَلَ مِنْهُ وَهُوَ فِي الْآَخِرَةِ مِنَ الْخَاسِرِينَ ﴾219
"جو شخص اسلام کے کے سوا اور دین تلاش کرے ، اس کا دین قبول نہیں کیا جائے گااور وہ آخرت میں نقصان پانے والوں میں ہو گا۔ "
انسان کی کامیابی کا دارومدار اسلام پر عمل کرنے سے ہے چنانچہ غیر مسلموں کو اللہ تعالیٰ نے تبلیغ دین، وعظ ونصیحت اور جدال بالاحسن سے کام لینے کا حکم دیا ہے تاکہ زیادہ سے زیادہ انسان اخروی فلاح کےمستحق قرار پائیں۔ لہذا جہاں اسلام غیروں کو اپنے دامن رحمت میں پناہ دینے کے لیے نہ صرف تیار ہے بلکہ ان کے لیے راستے بھی ہموار کرتاہے اور ہر ممکن طریقہ اختیار کرتا ہے تاکہ وہ مسلمان ہو کر فلاح کے مستحق قرار پائیں اور اپنے ماننے والوں کو تو اسلام بہانے سے نوازتا ہے۔ یہی وجہ ہے کہ اسلام نے مرتد کی سزا قتل رکھی ہے تاکہ کوئی اسلام کے دامن سے نکلنے کی نہ سوچے ، جیسا کہ ارشاد...
Conjugal life is an important aspect of human society, on which a prosperous life depends. Almost every Culture, civilization and religion Legislate for family life. There is a part of these laws to end the marital relationship which is denoted by "DIVORCE". Divorce is mentioned in detail in Islamic Sharia, in order to understand them truly one has to genuinely consider and understand the concept of divorce in Pre-Islamic period of ignorance. There were several specific terms for divorce that were used in the Arab culture for example Talᾱq, Īela and Khula etc. But generally decent people use the word "طلاق"(Talᾱq) to end the marital relationship. There were some common causes and reasons for divorce in Arabs before Islam for example lack of mental harmony, infertility, bigotry, family feud and apostasy etc. The divorced women become more and more vulnerable socially and economically in ancient Arab and consequently their children less attention, love and affection of their mothers turning them into rebellious, nonconformist and ruthless individuals crossing all limits of oppression and we often see examples of such incidents in Arabs before dawn of Islam. These cruel customs and practices were uprooted through teachings of Islam which is based on justice, equality and basic human rights.
There is an increasing interest in research on internal marketing in the marketing services literature. This has arisen largely from the suggestion that internal mar keting contributes to services companies’ success through its role in developing customer satisfaction. The birth of Internal Marketing has its roots in the 1980’s, and originated with the purpose to provide continuous and consistently satisfying service quality. The term Internal Marketing has been derived from the word ’internal customers’ which was first used by Berry (1981). Internal Marketing considers employees as internal customers and continuously aims to have them motivated in their jobs to encourage improved performance and better customer satisfaction. This thesis examines the depth of understanding and applicability of Internal Marketing in the higher education sector, which is not a typical conventional service industry. It focuses on the relationship between perceptions of Internal Marketing and Organizational Commitment of employees in the higher education sector. Up until now, while considering Education as a service provider, the marketer’s focus has been limited to the external customers, who in the case are the students. This thesis explores the element of internal marketing which impacts job satis faction and service quality of faculty members, employed in public and private universities in Pakistan. Our sample consists of 398 faculty members. The results provide evidence that all of internal marketing elements (employee motivation, empowerment, & market orientation) have significant effect on job satisfaction. The aspects of empowerment and motivation were found to have significant ef fect on service quality, while market orientation and recognition did not have any significant effect. On the other hand, job satisfaction has a strong effect on ser vice quality, indicating the importance of this relationship. The results of this study will help universities to understand the concept and application of Internal Marketing in academia, and will guide university management in enhancing job satisfaction and service quality, leading to improved employee performance and student satisfaction.