The Influnce E-Commerce Shopee Strategic Online Purchasing Decision Generation Z in Panam Pekanbaru

E-Commerce competition is becoming increasingly attractive in the world of online shopping, it requires a special strategy in order to compete competitively, E Commerce Shoope performs a Twin Date Event Strategy, Flash Sale, and Free Shipping Cost, Population in this study amounts to 100 people using purposive sampling methods.  Based on the results of this study, Twins Date Events, Flash Sale and Free Shipping have influenced purchasing decisions both partially and simultaneously. The results of the Determination Coefficient show that the magnitude of the influence of both free variables together on the bound variable is 54.7% and the remaining 45.3% is another variable not studied. Future research could delve into these unexplored variables to provide a more comprehensive understanding of what drives purchasing decisions in the e-commerce sector. Understanding these additional factors could further assist e-commerce platforms like Shoope in refining their marketing strategies, ensuring they not only attract but also retain customers in a highly competitive market.  

Effectiveness of Female Madaris in Women’S Empowerment in Pakistan

This study explored the role of female Madaris (Islamic seminaries) in women’s empowerment in Pakhtun Society. The key aim of the study was to examine whether Female Madaris empower women or perpetuate women subordination in Pakhtun Society. The study attempted to understand and highlight how madrassah stakeholders (Muhtamim) and female madrassah graduates think of women when it comes to equality between males and females or establishing an egalitarian social structure. The study was carried out in two districts (Nowshera and Peshawar) of Khyber Pakhtunkhwa, Pakistan. The study was conducted by employing Qualitative research methodology. The study’s respondents consisted of three groups (Muhtamims/teachers, students and students’ parents). Interview guide was used as tool of data collection. The relevant data was collected through in-depth interviews (both individual and group) and personal observations in field. With an insight from interpretivism/hermeneutics, the data was analyzed and presented thematically. The overall claim that the study makes is that female Madaris in study locale produce a cluster of females for perpetuating patriarchal structure of society under the garb of religiosity. The knowledge taught in female madaris is selected knowledge that is controlled and interpreted by men for their hegemonic interest. This teaching and interpretation of knowledge from men’s perspective and its internalization by female students has led them to false consciousness. The assertion that is made is that female Madaris strengthen patriarchy and male hegemony instead of empowering women. Thus, it is concluded that female Madaris of pakhtun society are reproducing the existing pakhtun patriarchal norms and structures. These institutions are received financial support from local and international 6 actors coupled with access to political power structure. The institutions work as camp offices for religious political parties and their rhizomization leads to the multiplication of their vote bank. These Madaris, in return, promise to keep intact the vested interest of the actor/donors implicitly.