ایڈورٹائزنگ کی مختلف صورتیں اور اسلامی تعلیمات

Media has wide spectrum in modern world such that it is known as fourth pillar of state. Media has made convenient and has provided numerous facilities. Apart from this media also has shortcoming. Media has wide application in modern world and it is used for different purposes but it has influenced the field of business significantly. In field of business there are various methods to advertise their products and goods but the role of media cannot be neglected nowadays. The owners of industries and factories find it the most suitable ways of enhancing the sale of their products and goods. Therefore advertising has become the most profitable and productive source of income because every company spend a huge amount in order to advertise their products. The Islam has allowed the human being to widen their business through fair means but it is necessary to analyze the Islamic and moral perspective of advertisement so that Muslims may know about the limitation of issue and under its constraints they can be benefited. In this article we will elaborate the Islamic significance and limitations of advertising.

Parents Perspective on School Strategies for Parental Involvement: An Exploratory Case Study in a Community Based School in Karachi, Pakistan

This thesis reports a research study which was conducted as a master thesis project. The study explored parents' perspectives about strategies school can use to meaningfully involve them. Twenty parents, through purposive sampling, were selected from a community based secondary school located in Karachi. A qualitative research design was used to explore the topic which used focused group discussion, interviews with individual parents and document analysis, as tools for data collection. The study has generated some key findings. The first finding indicates that parents, belonging to diverse cultural backgrounds, tend to think of school-home relationship from cultural perspective. They demand that the school needs to value and reciprocate the cultural heritage and social values of the children and parents that they bring with them to the school. The parents' voice concern over the school not being sensitive to cultural groups presented in the school. The parents believe that diverse cultures present in the school contribute to creation of a learning enriched environment in the school. The school thus needs to capitalize on the experiences and values different cultural groups bring to the school. The second key finding reflects that meaningful and enhanced involvement of parents in the school requires the school tailoring strategies that take into account demographic variables such as gender and parents' social and cultural capitals. The third main finding explains that the parents' interest in getting involved in school is influenced by their desire for having provision of opportunities for quality education contributed by teaching and learning, positive school environment, curriculum, and assessment practices. The forth finding of the study suggests that parents are aware of some of the ways and means through which the school can meaningfully communicate with homes. These include a range of strategies including telephone calls, newsletters, circulars, and invitation letters, etc. But these ways and means of communication need to be used considering the situations in which individual parents live. The fifth finding reports that the opportunities for face-to-face interaction with teachers encourage parental involvement because it provokes parents to freely share information with teachers. Such face-to-face meetings require teachers to display, honest, caring, and respectful attitude towards parents. Parents' experiences strongly suggest that that a welcoming ethos in school and teachers' positive attitude towards parents encourages them to take interest in the work of school. These important findings of the study have implications for schools, teachers, children and parents. The school