Development of Micro, Small and Medium Enterprises (Msmes) Based on Creative Economy (Ekraf) and Gig Economy in Gorontalo Regency

The purpose of this study is to determine the development of MSMEs in Gorontalo Regency and to provide new innovations in the development of MSMEs based on Creative Economy (Ekraf) and Gig economy in Gorontalo Regency. This study uses a descriptive qualitative approach, which describes and describes facts according to the phenomenon of how development is seen from the strengths, weaknesses, threats and opportunities (SWOT analysis) with the aim of providing an Creative Economy-based MSME development strategy and the Gig economy in Gorontalo Regency. Data collection was carried out through observation, interviews and documentation about the strengths, weaknesses, opportunities, and threats of MSMEs against informants from three business fields, namely the Food Business Sector (dodol processed food), clothing (Sulaman Karawo) and handicrafts spread across three existing sub-districts in Gorontalo Regency. The results showed that the creative economy-based and gig economy-based MSMEs in Gorontalo Regency have not been fully implemented by MSME actors because they have limited capabilities and experience problems in their business development, this is due to several problems faced such as limited capital, raw materials and the use of simple production equipment, limited marketing media due to the absence of a MSME center, the types of products offered, quite a lot of transaction costs, less skilled labor, and product copyright registration problems for that from the results of the SWOT analysis of the diversification strategy at a more precise value to be applied, because it is considered more appropriate to the current conditions in Gorontalo Regency. In addition, the use of the gig economy is a part-time worker who is competent and innovative for MSMEs that are progressing and ready to compete.

Higher Education Marketing: A Comparative Study of Private Universities of Pakistan and Malaysia

With the development of other fields, the modern age has introduced novelty in education and way of promotion; henceforth, it is globally recognized that education has been playing a key role in nation’s prosperity and respect. Therefore, new trends in today world leads institutions to introduce new ways of educational marketing which could bring more and more students to their educational institutes and help them promoting education as well. Keeping in view these trends, this study focuses on the different educational marketing strategies that are being used by Universities in present world. The objectives of the study are to identify, analyze, and comparison of higher education marketing strategies in Pakistani and Malaysian Universities. Henceforth, research questions, null hypothesis, and concurrent triangulation strategy of mixed method used. Students of private universities were selected as population: top ten private universities from each country selected through purposive sampling technique, and ten percent students were selected from each university by using simple random sampling. Quantitative data were collected through questionnaire from university students while qualitative data by document checklist. The marketing strategies included programme, price, promotion, people, process, place, physical facilities, premium, prospectus and prominence. What we concluded on the behalf of the findings is Malaysian universities practiced the better use of marketing for promoting education; while as, Pakistani Universities lagged its usage. This study, further, recommended that the efficient use of marketing could be helpful promoting education by education expos, book fairs and pre-existing culture.