الحبك النصي وعلاقته بالنص القرآنيدراسة نظرية في ضوء التراث النقدي والبلاغي

The concept of coherence is not only a semantics one that exists within the meaning of text; it refers to grammatical continuity of a text that accurs within surface and deep structure of the discourse، and that define it as a text/discourse. That is why the study of coherence is important in textual linguistics، especially in the Text of Holy Qur’ān. Therefore the ancient researchers have chosen it in different ways in the Qur’ānic textual analysis. The ancient Arab started the study of Coherence to prove the Qur’ānic text as “Moʻjiza” and “iʻjāz” because of its organization and arrangement of text according the “Naẓm” “Insijām” “Ittisāq” “Iltiḥām” and many others. The English term that substitutes these terms is just Cohesion and Coherence. So we can say that the Arab were doing well about the discourse/textual analysis of the texts, especially the Qur’ānic textual coherence was their main goal. The Article aims to explore the main roots، elements and aspects of textual coherence in Arabic language. This work differ from previous works in many aspects as it focuses on the concept of coherence and its various aspects particularly in terms of the coherence in Arabic Language in the light of Qur’ānic text.

Impact of Customer Relationship management CRM on Banks's Performance in Faisalabad

Moderating Role Marketing Turbulence In this age of globalization, businesses are facing big challenges due to rapid changes in the market place. Since the last decade customers have become the main pillar for the success of every organization. So every organization of the world is try to establish a strong and long lasting relationship with their customers. Similarly, banks also think that their customers are a key factor in their success. To develop a strong and long lasting relation with their customers, organizations had adopted different strategy, but since the last two decades CRM business's strategy has been evolving rapidly in the business community of the world. The activities that a business performs to identify, qualify, acquire, develop and retain increasingly loyal and profitable customers by delivering the right product or service, to the right customer, through the right channel, at the right time and at the right cost is called CRM. Like banks of the world, Pakistani banks are also using CRM business strategy to develop a strong relation with their customers. Since CRM based on computer technology and required a huge investment, therefore some school of thought are against CRM business strategy but it has been proved that CRM is a best strategy in this age of technology and high competition. CRM business strategy becomes fruitless when its functions are not used properly. In the light of such conflicts, this research is conducted to see whether CRM business strategy is best for banks or not. In this regard, the researcher selects all the banks of Faisalabad as population that are belonged to public as well as private sector. The objectives behind this study are, to investigate the relation between CRM's practices and performance of the banks and the impact of market turbulence on this relation. Data is collected through survey method with the help of a questionnaire and a sample of 300 banks is selected randomly. The employees of the banks related to marketing, trade, advances and operational are respondents of this study. Then this data is treated in SPSS software and regression is applied to see the impact of CRM's practices on the performance of the banks. All the results are found significant that mean CRM's practices have a positive impact on the performance of the banks. More over the moderator role of market turbulence also has a positive impact of the relation. The findings of this study will be prove a mile stone in future researches in this regards and will provide a guide line for managers as well as researchers.