غزل ---عنبرین خان
بتاؤ کون کہتا ہے, محبت بس کہانی ہے
محبت کو خدارا تم ,کبھی بھی کھیل مت سمجھو
محبت پھول کی خوشبو, محبت رنگ تتلی کا
محبت اک اشارہ ہے, وفا کا استعارہ ہے
زمیں والے! بتاؤ کس طرح سمجھیں محبت کو
محبت روشنی ہے, رنگ ہے, خوشبو ہے , نغمہ ہے
محبت ماؤں کا آنچل, محبت باپ کی شفقت
محبت ہے بہن کی اور ہے بھائی کی الفت بھی
محبت حق کا کلمہ ہے, محبت چاشنی من کی
محبت تو ازل سے ہے,محبت تا ابد ہوگی
فنا ہو جاۓ گی دنیا, فنا ہو جائیں گے ہم تم
محبت کا احاطہ اور کن الفاظ سے ہوگا
محبت تو صحیفہ ہے, محبت آسمانی ہے
محبت معجزہ ہے معجزوں کی ترجمانی ہے
محبت پربتوں کی جھیل کا شفاف پانی ہے
محبت اک ستارہ ہے, فلک کی بیکرانی ہے
محبت تو زمیں پر آسمانوں کی نشانی ہے
محبت اڑتا پنچھی ہے, محبت بہتا پانی ہے
محبت رب کی رحمت کا جہاں میں نقش ثانی ہے
محبت کھیلتا بچہ ہے اور چڑھتی جوانی ہے
محبت روح کا مرہم, دلوں کی حکمرانی ہے
محبت تو ہے آفاقی,زمانی نہ مکانی ہے
محبت باقی رہ جاۓ گی,یہ تو جاودانی ہے
محبت تو محبت ہے,محبت زندگانی ہے
This research aims to find out whether gender diversity, audit committees, institutional ownership, and employee pressure has a significant effect on the sustainability report. This research method is a quantitative research by taking samples using a purposive sampling technique based on predetermined characteristics of 20 companies listed in the LQ-45 index for 2019-2022. The type of data used is secondary data and the method of analysis used is panel data regression using Eviews. The results of the study show that the calculation of the hypothesis, namely gender diversity, has no significant effect on the sustainability report with a significant level of 0.5341> 0.05. The audit committee has no significant effect on the sustainability report with a significant level of 0.6224>0.05. Institutional ownership has no significant effect on the sustainability report with a significant level of 0.1466>0.05. Employee pressure has a positive and significant effect on the sustainability report with a significant level of 0.0105<0.05. For simultaneous testing, an F count of 3.812784 is obtained with a probability of 0.000022 <0.05, meaning that gender diversity, audit committee, institutional ownership, and employee pressure simultaneously influence the sustainability report.
Thesis Title: Customer Relationship Management in the banking sector of Pakistan Banking sector all over the world facing immense competition and Pakistani banking sector is not an exception. It is an acceptable fact that acquiring new customer is more costly than retaining the existing customer. The researcher followed the same fact and developed the basic purpose of this research study, that is to discover the major factors that affect customer loyalty, which is a focus of Customer Relationship Management (CRM) for overcoming high competition in the banking sector of Pakistan. Although there are many aspects of Customer Relationship Management (CRM) in the banking sector, this research study focuses on its customer part. Understanding customers is the key to success of any bank. Banks having an in-depth understanding of their customers develop a better competitive edge over their competitors. The major focus of CRM is to not only to acquire new customers but also to retain the existing ones. This research study will help banks to build customer loyalty. Every bank tries its best to acquire and retain their customers but due to increased competition and rapid improvements in technology, customers have quick access to thousands and thousands of products and services. The researcher collected data from customers of banks with the help of questionnaire and for doing demographic, correlation, and regression analysis used SPSS software version 16.00. After detailed analysis and discussions, results of this research study indicate that identified factors do affect customer loyalty and their relationships with each other vary from bank to bank. These identified variations can help banks to overcome their existing weaknesses to develop better customer loyalty strategies. The researcher identified factors of trust, perceived value, satisfaction, switching barriers, and culture that affect customer loyalty. After measuring relationships of these factors with each other, researcher responded to this research study`s questions and hypotheses and developed a customer loyalty model for the banking sector of Pakistan for the mutual benefits of customers and banks. Furthermore, this research study`s findings and recommendations contributes towards improvement in existing customer loyalty strategies of banks. The researcher would also like to mention here that there is hardly any research study in Pakistan that has seen the affects of customer culture and customer trust on customer loyalty as the results of this research study indicate that these factors affect customer loyalty in the banking sector of Pakistan.