ابروئوں کے خم میں گھبراتا ہے دل
ان لبوں کا مصرع بہلاتا ہے دل
گفتگو سن کر فصاحت داد دے
دیکھ کر چہرہ مچل جاتا ہے دل
تیرہ چہرہ خواب نگری کا امیں
جاگ جائوں پھر بھی سو جاتا ہے دل
روزِ اول سے جہانِ عشق میں
عقل کو ہر بات سمجھاتا ہے دل
آسمانوں سے کچھ آگے ناز سے
حضرتِ یزداں سے مل آتا ہے دل
تم سے ہے یہ سب جہانِ رنگ و بو
تم کو بھی یہ بات سمجھاتا ہے دل
یہ فراق آلود موسم ہے فضاؔ
ایسے موسم میں تو بھر آتا ہے دل
Allama Ghulam Rasool Saeedi is a noted contemporary Islamic scholar knows for his brilliant style of writing and ……. The way he dealt with the differing ahadith by removing the objections through providing justifying explanations in his works such as “Tibyan al Quran”, Sharah Sahih Muslim” “Tibyan Al Quraan, Sharha Saheeh Muslim, Tibyan al Furqan, Ne’am Al Bari Sharha Saheeh al Bukhari” is a great display of his skills. This article deals with conflicts found in differing ahadith quoted in “ Sharah Sahih Muslim”. In his book Ghulam Rasool saeedi has claims that there is no confilict in Ahadith but it is considered as such due to limitations of human being mind in perceive his the meanings of Ahadith. In his works he presented ample proofs to remove conflicts among the differing narrations. Some examples of his contributions in this regard include the important topics such as taking the name of Allah during ablution. He has established conformity between Quran and the Sunnah by clarifying segregation between the obligatory steps of ablution according to Quraan and the sunnah of the prophet ﷺ. Further he has conformed conflicting narrations relating to valid and invalid marriage with and/or without the permission of the guardian of the woman. He also discuss approval and disapproval of marriage in the state of wearing “Ihram” and conformity in narrations dealing with establishing purity and cleanliness of leather by tanning. Conformity in narrations stating the sacredness of Makka Muazzima and Madina Munawwara through logical reasoning.
The current study intends to investigate the relationship between TV commercials and their effects on cultural norms of society in Pakistan. The main objective of the study was to analyze that how viewers’ of TV commercials perceive the violation of cultural norms in TV ads. In addition to that the study tries to find out how TV ads are changing the norms of the society. The study was conducted under the frame work of Cultivation theory, Social Responsibility Theory and ELM theory. All of theories are aligned to the topic and objectives of the study. The researcher applied parallel design of mix method for the current study. Quantitative study was conducted through survey method. A sample of 1000 college students was drawn by using multistage cluster sampling and questionnaire was used as tool for data collection. Qualitative study was conducted to explore and contextualize the topic by using 20 Focus Group Discussions as the method of data collection from students and teachers of the college. The quantitative study concluded that TV commercials change the norms of society to a greater extent by influencing the food habits, dressing styles and consumer behavior of youth and overall media is not accomplishing its responsibility in society specifically in the Pakistani context. The audiences have also the view that most of the time ads do not present true picture of our society. The culture present in ads is not realistic. Women are being exploited and their presentation in media particularly in commercials is not acceptable in the society on a larger scale. The result of qualitative study shows that majority of respondents have the view that TV commercials are influencing cultural values and norms negatively. In complying with the quantitative findings the qualitative themes showed that TV ads are changing the lifestyle of the people. Furthermore, qualitative findings complement the quantitative findings that TV Commercials contents are not in accordance with the norms and religion of our society. Similarly both qualitative and quantitative findings show that media is not fulfilling its responsibility properly towards society. So, in the light of the results of the present study, we can say that a large number of viewers have the view that TV commercials are promoting anti-cultural norms.