The Influnce E-Commerce Shopee Strategic Online Purchasing Decision Generation Z in Panam Pekanbaru

E-Commerce competition is becoming increasingly attractive in the world of online shopping, it requires a special strategy in order to compete competitively, E Commerce Shoope performs a Twin Date Event Strategy, Flash Sale, and Free Shipping Cost, Population in this study amounts to 100 people using purposive sampling methods.  Based on the results of this study, Twins Date Events, Flash Sale and Free Shipping have influenced purchasing decisions both partially and simultaneously. The results of the Determination Coefficient show that the magnitude of the influence of both free variables together on the bound variable is 54.7% and the remaining 45.3% is another variable not studied. Future research could delve into these unexplored variables to provide a more comprehensive understanding of what drives purchasing decisions in the e-commerce sector. Understanding these additional factors could further assist e-commerce platforms like Shoope in refining their marketing strategies, ensuring they not only attract but also retain customers in a highly competitive market.  

Characterization and Biological Activities of Essential Oils of Some Species of Lamiaceae

Essential oils are complex mixtures of biologically active substances used since a long time as flavouring agents and constituents of number of commercial products. Currently, their importance is more highlighted due to their increasing demand for food, cosmetics and pharmaceutical industries. Recent scientific literature revealed the antimicrobial, antifungal and antioxidant potential of essential oils. In view of the multiple applications of essential oils, their characterization based on their chemical profiles, is of great importance. In the present study, some indigenous species of Lamiaceae family were screened for the isolation of essential oils. The hydro-distilled essential oils were characterized for their physico-chemical and biological activities. . GC and GC-MS analysis of the chemical constituents of the isolated oils mainly revealed the presence of monoterpene hydrocarbons, sesquiterpene hydrocarbons, oxygenated monoterpenes, and oxygenated sesquiterpenes. The investigated essential oils exhibited good antioxidant, cytotoxic and antimicrobial activities as measured by different in-vitro assays and experimental models. The variations in the yield, chemical composition and biological activities of most of the essential oils investigated in the present study, with respect to species and harvesting season, were significant.