عرب عہد جاہلیت میں ’’طلاق‘‘ کا تصور: تحقیقی جائزہ

Conjugal life is an important aspect of human society, on which a prosperous life depends. Almost every Culture, civilization and religion Legislate for family life. There is a part of these laws to end the marital relationship which is denoted by "DIVORCE". Divorce is mentioned in detail in Islamic Sharia, in order to understand them truly one has to genuinely consider and understand the concept of divorce in Pre-Islamic period of ignorance. There were several specific terms for divorce that were used in the Arab culture for example Talᾱq, Īela and Khula etc. But generally decent people use the word "طلاق"(Talᾱq) to end the marital relationship. There were some common causes and reasons for divorce in Arabs before Islam for example lack of mental harmony, infertility, bigotry, family feud and apostasy etc. The divorced women become more and more vulnerable socially and economically in ancient Arab and consequently their children less attention, love and affection of their mothers turning them into rebellious, nonconformist and ruthless individuals crossing all limits of oppression and we often see examples of such incidents in Arabs before dawn of Islam. These cruel customs and practices were uprooted through teachings of Islam which is based on justice, equality and basic human rights.

Influence of Social Media on Consumer Behavior- Decision Making Process of Fashion Apparels in Lahore City

With the advent of social media many consumers have changed the way they seek and process information for their decisions. Social media, due to its features seems to have growing influence on consumers? buying decision process. As with the number of social media users escalating, businesses are also engaging more with it. Its convenience of use, interactivity and accessibility makes it most cost effective tool. Fashion industry in Pakistan is also flourishing. In this study researcher is trying to explore the impact of social media on consumer buying behavior and decision making process for fashion apparels in one of the major cities of Pakistan (Lahore City). This study, being an explanatory research based on extensive literature review, has tried to study the influence of social media on consumer behavior decision-making process. Primary data was collected through questionnaires survey with the sample size of 350; respondents belong to the Lahore city. Data was collected from main markets, constituted in nine geographical areas of the city Lahore. Data from the survey was statistically analyzed by using Pearson product correlation and Regression analysis. Results indicated important findings about the influence of social media to the each individual phase of consumer decision making process. Positive correlation was found between variables of study, which means social media do influence the consumer decision making behavior at each stage with a differing degree. The findings of this study provided valuable insights for academic practitioners and fashion clothing marketers into consumers decision making practices in terms of fashion apparels of the residents of Lahore.Moreover it also provides a basis for academic practitioners for investigating new upcoming phenomena influencing the original studies of consumers? decision making process.