Analysis of Consumer Assessment in Small and Medium Enterprises

Raja Abon Makmur Lestari's business has good potential, resulting in considerable business competition. One of the businesses that produce shredded is Small and Medium Enterprises (UKM) Raja Abon Makmur Lestari. This business must apply a consumer-oriented marketing concept. The application of this concept is to determine the marketing mix consisting of product, price, promotion, and place. The purpose of this study was to analyze consumer assessments of the various attributes of shredded products and evaluate the results of the shredded product marketing mix strategy. The method used in this research is descriptive analysis, with the 4P marketing mix approach. The marketing mix strategy evaluation design involves internal parties, namely business owners, and external parties, namely consumers. The results of the discussion show that consumer assessment of products has guaranteed quality, consumer ratings of prices are in accordance with quality, consumer assessments of shredded product distribution are easy to obtain and consumer assessments of promotion by word of mouth are very efficient and easy to get information on social media. The evaluation results of the marketing mix for shredded products are in the range of 101-125. Based on this total value, it can be concluded that all the variables of the marketing mix carried out by the king of shredded and prosperous sustainable have been effective.

Implementation of Environmental Conventions in Provincial Jurisdictions: A Case Study of Khyber Pakhtunkhwa in the Federation of Pakistan.

Pakistan is a Federation where powers are distributed between the Federal Government and Governments of the Provinces. The Federal Government has the authority to deal with implementation of international environmental conventions. The Federal Government, while exercising the said authority, has ratified a number of international environmental conventions. In 2010, an Amendment was made to the Constitution of Islamic Republic of Pakistan, 1973, whereby, the subject of environment, pollution and ecology were transferred to the Provinces. This situation gave rise to fundamental questions relating to the competence of the Federal Government to implement obligations under international environmental conventions ratified from time to time. The fundamental questions include the questions as to how the Federal Government will make compliance of international environmental conventions where the subjects of environment fall within the Provincial Jurisdiction, what is nature of relationship between the Federal and the Provincial Governments in the context of environment, have the laws of the Province of Khyber Pakhtunkhwa been modified in accordance with the international environmental conventions, and what is the structure of governance in environmental matters. These questions are analyzed in the thesis with reference to international environmental conventions, national policies and plans, the Constitution of Islamic Republic of Pakistan, 1973, and statutory laws of the Province of Khyber Pakhtunkhwa. The thesis contains seven Chapters. Chapter 1 is about introduction of the thesis where the issue is formulated along with identification of research question, justification of the study, objectives and methodology. Chapter 2 identifies various international environmental conventions which have been ratified by the Federal Government. The nature of commitments of the international environmental conventions is discussed for the purpose of identification of the contents of such conventions. It is attempted to locate in this Chapter the contents of many of the international environmental conventions which fall within the Provincial jurisdictions for compliance by way of legislative and administrative measures. Chapter 3 discusses the Federal Government, and its relations with Provincial Government in light of the various constitutions of the country. In this Chapter the divisions of legislative powers between the Federal Government and the Provincial Governments are analyzed in the context of environmental obligations, particularly, the developments after Eighteenth Amendment to the Constitution of Islamic Republic of Pakistan, 1973. The Chapter flags constitutional gaps between relations of Federal and Provincial Government in matters pertaining to implementation of international environmental conventions. Chapter 4 identifies and discusses laws on natural resources of the Government of Khyber Pakhtunkhwa, as mostly, natural resources, for legislative and administrative purposes, are the domain of Provincial Governments. The laws on natural resources are found to have not been modified in accordance with international environmental conventions and the national policies on environmental subjects, where recommendations of administrative and legislative measures are provided by the Federal Government. Chapter 5 identifies and analyzes laws of Khyber Pakhtunkhwa in different sectors relevant to environment. The laws on sectors relevant to environment are not amended to respond to international environmental conventions which are ratified by the Federal Government. This Chapter has also compared the environmental law of Khyber Pakhtunkhwa with the law of the Federal Government, and pinpoint the strengths and weaknesses of the environmental law of Khyber Pakhtunkhwa. Chapter 6 discusses the governance and administrative structures given in the Constitution of Islamic Republic of Paksitan, 1973, the Federal Rules of Business, 1973, the Khyber Pakhtunkhwa Government Rules of Business, 1985, the Khyber Pakhtunkhwa Local Government Act, 2014, and statutory bodies mentioned in various laws of Khyber Pakhtunkhwa relevant to environment. It discovers gaps and overlaps in above referred laws in relation to environmental governance and management. Chapter 7, which is a concluding Chapter, gives findings of the thesis, and suggests recommendations for implementation of international environmental conventions in Provincial domains with reference to the Province of Khyber Pakhtunkhwa. The recommendations include amendments in the Constitution of Islamic Republic of Pakistan, 1973, modifications in the laws on governance, and reconsideration of laws of Khyber Pakhtunkhwa for assimilation of international environmental conventions.