منشی پریم چند
افسوس ہے کہ اس جلسہ میں ہندی اور ہندوستانی کا وہ ادیب موجود نہ تھا، جس کا قلم ان دونوں دریاؤں کا سنگم تھا، یعنی منشی پریم چند، ماسوف علیہ نے اسی مہینہ اپنے دوستوں کو آخری الوداع کہا اور اس دنیا سے رخصت ہوگئے، ان کے قلم نے کم از کم پچیس برس تک اپنے دیہاتی بھائیوں کی کہانی اپنے شہری بھائیوں کو سنائی، وہ زبان کے پرجوش فصیح و بلیغ نہ تھے، ان کی عبارت تکلف و بناوٹ سے پاک اور حددرجہ سادی تھی، ان کی کہانیوں کا اثر ان کی زبان میں نہ تھا، بلکہ ان کے بیان میں تھا، انہوں نے ہمارے دیہاتی تمدن، ہندوستانی وضع و آداب اور ہندی اخلاقی آن بان کی جو تصویر کھینچی ہیں وہ ہمارے ادبی مرقع کی زندہ جاوید یادگاریں ہیں۔
(سید سلیمان ندوی،نومبر ۱۹۳۶ء)
Marketing strategy is an effort to market a product, both in the form of goods and services, using certain plans and tactics to increase sales volume. One of the business development strategies is the implementation of a marketing mix strategy. Marketing is one of the most important factors in the continuity of a business, so it is very important for business people to pay attention to the marketing mix in their business. The purpose of this study was to determine how D'besto Fried Chicken Pekanbaru applies sales promotion. The data analysis technique used is market mix analysis. The marketing mix variables studied were product, price, place and promotion. The results of this study indicate that consumer decisions in purchasing D'besto Fried Chicken Pekanbaru are strategic location selection and products that are acceptable to the public. The recommendation of this research is that D'besto Fried Chicken Pekanbaru products should be more diverse and innovative in terms of packaging and online marketing and improve brand quality.
The development of teamwork culture has been considered in the literature as a positive effort for school development, as it brings co-operation, friendliness, and warmth. The headteacher's role as a key actor has been emphasized in developing culture of teamwork. This study focuses on understanding headteacher's role in developing culture of teamwork among teachers. The study was conducted in two sections (junior and senior) of one of the private secondary schools in Karachi, Pakistan. Within the qualitative design, a case study approach had been undertaken to explore a headteacher's role in developing a culture of teamwork. Semi-structured interviews, informal discussions, observations, and document reviews were used to generate the data. The study explored the perceptions of different stakeholders regarding the teamwork culture and the role that the headteacher performs in developing the culture of teamwork. It also investigated the strategies that the headteachers used and found the challenges they faced in this process. The culture of teamwork has been considering in the study from an ethical perspective. The study revealed relationships based on respect, care, support and encouragement. An integral role of the headteacher appeared in the study. The findings suggest that the headteacher roles; such as of, care taker, coordinator, mentor and peer-coach, decision-maker, facilitator and guide and trust-builder, are vital in developing a collaborative team culture in the school. The findings of the study revealed that teamwork culture maintains a healthy climate, builds trust, brings down isolation, enhances risk-taking and leads to collective form of making decisions and solving problems. The research also draws the lessons learnt from the study, illustrates implications for headteacher and teachers, and gives recommendations for further study.