راجے دے طوطے
پرانے زمانے دی گل اے کہ اک پنڈ وچ راجہ ناں دا اک بندہ رہندا سی۔ اوس نوں پالتو جانور تے پرندے پالن دا بہت شوق سی۔ اوس نے بکری، بھیڈ، مجھ، کتا، بلی تے خرگوش توں وکھ کئی پرندے وی پالے ہوئے سن۔ اوس نوں جتھوں وی کوئی سوہنا جانور یاں پرندا ملدا اوہ خرید لیندا تے فیر بہت محنت تے دل نال اوہناں نوں پالدا۔ پرندیاں وچ بھانویں کہ اوس کول تتر، کبوتر تے چڑیاں وڈی تعداد وچ سن پر اوس دا دل نئیں سی بھردا۔ اوہ پرندیاں دی تعداد وچ آئے دن کوئی نواں پرندیاں خرید کے وادھا کردا رہندا۔ اک دفعہ اوہ ایران دی سیر کرن گیا۔ اوتھے اوس نوں کجھ طوطے پسند آئے جو گلاں کردے سن۔ واپس تے اوس اوہ طوطے خریدے تے بڑی حفاظت نال اپنے گھر لے آیا۔ اوہ ایہناں دے بولن پاروں بہت خوش سی۔ اوہ سارا دن ایہناں نال گلاں کردا رہندا۔ جس پاروں طوطے ایس دے گھل مل گئے سن۔ طوطے بہت تیز ہوگئے سن۔ اوہ ہر روز راجے کولوں کدے چوری منگدے تے کدے کوئی پھل، کدے کھان نوں ہری مرچ یاں سبزی منگدے تے کدے بادام۔ راجہ اوہناں دی ہر خواہش پوری کردا سی۔
اک دفعہ نالدے پنڈ وچ میلہ لگا۔ اوس میلے وچ دوروں دوروں لوک اپنے پالتو جانور تے پرندے نمائش لئی لے کے آئے۔ اکثر لوک بیل، گاواں، مجھاں، کتے، بلیاں، خرگوش، گھوڑے، اونٹ لے کے آئے۔ کجھ لوک نچن والے گھوڑے لے کے آئے۔ ہن میلے دے میدان وچ واری واری لوک اپنے جانور یاں پرندے لے کے آندے تے اوہناں دے کرتب وکھاندے۔ سارے لوک اوہناں دے کرتب ویکھ کے بہت خوش ہوندے تے تاڑی وجا کے داد دیندے تے اپنی خوشی دا اظہار کردے۔
راجہ وی...
Allah used to send Prophets to deliver his message and to provide guidance to the people in every field of life. Different Prophets brought divine religions with them and make people convince to that particular religion. For the purpose of guiding people, Allah made a formal arrangement of sending down divine books. Among those, Torah, Gospel and the Holy Quran are the three books on which this paper will focus on Torah, Gospel and Holy Quran are followed by Jews, Muslims and Christians respectively. This paper emphasizes on the respect and status these books give to their prophets. As three of these have been sent down by Allah, researchers are interested in knowing the similarities in these books with reference to esteem and prestige these books offer to their holy prophets, i.e. Hazrat Moosa (A.S), Hazrat Issa (A.S)and Hazrat Muhammad (PBUH).
Common People and government authorities are usually concerned about the unethical pharmaceutical marketing practices in Pakistan, therefore; the researcher examines the unethical pharmaceutical marketing practices in Pakistan, and selected Karachi City as Case study for this purpose and analyze the impact of unethical marketing practices in pharmaceutical industry. This study not only evaluates the responsible variables for the unethical pharmaceutical marketing practices but also compare who is more responsible for these unethical pharmaceutical marketing practices in Pakistan. This study also examines, who has initiated these unethical pharmaceutical marketing practices in Pakistan and who is responsible for the continuation of these practices in Pakistan. In this study researcher focuses six variables that can be a major cause of unethical pharmaceutical marketing practices in Pakistan i.e. Pharmaceutical marketing and Sales personnel, doctors’ community, retail and whole sales pharmacies, government and private hospitals personnel, government officials and patients or their attendants’. All these six variables have been taken and gathered the data through survey questionnaire, compile and analyze through Statistical tools like descriptive and inferential Statistics both and conclude the main cause of unethical pharmaceutical marketing practices in Pakistan. In the under taken study four different hypotheses were developed and tested through Z and F test and also analyze the data through descriptive Statistics, for the descriptive Statistics four different parameters were developed and presented in the form of graphs and tables. The conclusion of the study was that initially pharmaceutical industry was responsible to introduce the unethical marketing practices to their customers i.e. doctors community, and hospitals and later on unethical pharmaceutical marketing practices became the norm of the pharmaceutical industry. Now the doctors are the main cause or reason for the continuation of these unethical pharmaceutical marketing practices in Pakistan. It is further concluded in the study that foreign visits are more common tools in order to get maximum output from the doctor community and now doctors have become more demanding and they ask themselves regarding the foreign and local tours and conferences. Cash incentive and home appliances are another form of unethical practices in the pharmaceutical industry. Clinic and home decoration are also the findings of unethical pharmaceutical marketing practices in the under taken study. However, it is also found that some demands from the doctors’ community or the offers by the pharmaceutical companies are quite ethical genuine regarding the scientific meeting and local & international scientific conferences. It is further concluded that all the stakeholders are agreed that these unethical pharmaceutical marketing practices can be stopped. They are also agreed non-qualified doctor’s practice should be eradicated. Pharmaceutical companies should strictly abide the rules and regulations, which are already mentioned and given in the pharmaceutical marketing code of ethics, at the same time Pakistan Medical Association and Pakistan Medical and Dental Association should restrict to the doctors community to practice in the limit of ethical and moral grounds. Governmental agencies are also responsible to enforce the prevailing laws with their true spirit on pharmaceutical companies. If any further legislation is required in order to stop these unethical pharmaceutical marketing practices then further legislation should be taken place and strict laws should be made and implemented.