Frequency of Renal Diseases in Diabetic Patients Renal diseases in diabetic patients

Diabetic nephropathy, also known as diabetic kidney disease is the chronic loss of kidney function occurring in those with diabetes mellitus. Diabetic nephropathy is one of the leading causes of chronic kidney disease (CKD) and end-stage renal disease (ESRD) globally. Protein loss in the urine due to damage to the glomeruli may become massive, and cause a low serum albumin with resulting generalized body swelling (edema) and result in the nephrotic syndrome. Objective: The aim of this study was to determine the frequency of renal disease in diabetic patients and its complications in Pakistan. Methods: A cross sectional study was conducted at Renal and Diabetic Departments of the Sir Ganga Ram Hospital, Lahore, over a period of 3 months, after obtaining the ethical approval from the The University of Lahore. A total number of 100 Diabetic patients were selected through non probability convenient sampling technique. Patients of both sexes and all age groups were included. Results: In this study 60% were male and 40% were female. About 41% diabetic patients were 1-6 month of age, 42% were 1-5 years old and 1% of 18-23 years old who had renal diseases while 9% patients were without any renal disease. Whereas the prevalence of diabetes is more in infants than others which is 35%. But there was not significant association between onset of renal diseases with the onset of diabetes mellitus with p-value 0.24. Conclusions: Results of current study showed that diabetes mellitus effecting individuals of all ages equally but there was not significant association between diabetes and renal diseases. 

Electronic Marketing Impact on Banking Sector of Pakistan A Customer Behavior Perspective

Key Words: Electronic Marketing, Web Based Marketing, Online Banking Environment, Web site, Online Banking Services, Customer Behavior, Banking Sector, Pakistan. This thesis aims to provide a better understanding and measurement of electronic marketing concepts, online banking acceptance and its impact on banking sector of Pakistan from customers’ behavior perspective. This research study has been divided into two parts. Initially for achieving qualitative aspect, a cross-case analysis two case studies regarding Meezan and Citibank have been considered from leading Islamic and conventional banks of Pakistan. And data has been collected on the basis of a focus group interview (Annexure-II, III) from banking professionals, computer experts and customers. This purpose is achieved via two research questions with focus on “online banking environment” (website) as well as the “customer services” within this online environment. While in second part for exploring the quantitative nature of this research, researcher has implemented “Technology Acceptance Model” (TAM), for the measurement of user acceptance of eMarketing. On the basis of a focus group interview with banking professionals, TAM literature and e-banking studies, researcher developed a model indicating online-banking acceptance among banking customers in Pakistan. The model was tested with a survey sample of 800 respondents and got 84% responses. Descriptive statistics of demographical variables indicate 70.2% male and 29.8% female’s response. A total of 88% respondents are in between 15 to 30 years of their age, most of them were having master’s qualification and utilize online banking services in the capital cities mainly in Karachi, Islamabad, Lahore and Peshawar and Quetta of Pakistan respectively. The research findings also indicate that perceived usefulness, perceived ease of use, quality of internet service, and amount of information are the main factors influencing online-banking acceptance. Using quantitative research method including the design and distribution of a questionnaire, empirical data was collected on which statistical analysis has been performed. So that the model for measuring consumer acceptance of online banking environment includes six quality dimensions (perceived usefulness, perceived ease of use, perceived enjoyment, information on online banking, security and privacy and quality of internet service ) with total of 37 items (Annexure-I). Based on the results of data analysis; managerial recommendations, suggestions, need for further research on consumer interaction with online banking environment are also offered.