کیہڑی وکھری گل سی چال اندر
دل کھب گیا اوس خیال اندر
ہووے سچی لگن جے عشق اندر
مزہ ہکو ہے ہجر وصال اندر
اینویں جنگلاں وچ نہ ماریا پھر
کر اندروں پرت کے بھال اندر
رکھ کعبے دے وانگر دل اپنا
مت نفس شیطان نوں پال اندر
جنھاں لٹ کے کھاہدا ملک سارا
آگئے نیں ہن زوال اندر
عشق پک دا نال جفا لوکو
سچا عشق سی جیویں بلال اندر
گئی گزری زندگی عشق دے وچ
بیٹھا ہوندا اے جیویں کنگال اندر
دل حجرا سوہنے رب دا اے
ایہو جئی نہیں کوئی مثال اندر
Islam is considered to be the religion of nature due to its originality and suitability to human nature for all times or centuries. It continues to be successful in the developed world, and elsewhere, because its call is in accordance with the fitrah or natural inclinations of mankind. Allah, subhanahu wata'aala, is the creator of mankind and therefore knows his nature more intricately than mankind himself. Allah has therefore chosen for us a religion best suited to the nature of mankind, a religion that goes neither to the extremes of hardship nor of laxity, but instead provides a middle path; in other words, a religion of ease. Islam does not lay on people tasks that they cannot do or they will have difficulty in doing. Whenever, there is any difficulty performing any religious obligation faced by Muslims, they have provided an element of ease and comfort. In this regard, the focus of this paper is to throw light on the notion of ease and leniency of Islam.
This study sought to find out the effect digital disruption has had on the Daily Nation Newspaper, while also looking at the strategies the publication has put in place to ensure its survival. The study was guided by the following: (a) The changes and challenges posed by digital disruption on the newspaper and how this has affected its operations, (b) The strategies employed by the newspaper to respond to disruption and (c) The effectiveness of these survival and growth strategies. The study was guided by two theories – Disruption Innovation Theory and Media Economics Theory. The researcher used a Qualitative Research Approach, with the research design being a case study. The researcher employed in-depth interviews as data collection methods. The respondents for this study were experienced journalists and editors, who shared their experiences, while in the newsroom on how the disruption manifested itself and how the newspaper adapted to it. The findings of the study were varied. Briefly, they include Daily Nation’s intent on changing how they report their stories – with the main idea being coming up with exclusives and in-depth stories that consumers can pay for, the publication’s focus on retraining key staff, including hiring individuals with key digital skills to navigate this new dispensation, encouraging skill development and hiring multi-skilled employees. From the findings, it is clear that the future of newspapers is going digital. The researcher recommends that Daily Nation, however, needs to further scale up the publication of more exclusive content. The publication should equally explore new ways of telling its stories as well as invest more in improving technology used to deliver its information. But this process should be gradual. From the study, it is clear that diversification of revenue sources is the way to go. Business wise it sounds a great idea, but ethically, what should the media house do when one of the sponsoring organization is caught up in a scandal? This is an area future researchers should explore.