Generational Cohort Influence on Relationships of Celebrity Crediblity, Attitude Toward Ad and Attiude Towards Brand With Purchase Intention for Pakistani Apparel Brand

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Thesis Info

Author

Nadeem Fraz

Supervisor

Asif Khurshid

Department

Department of Management Sciences

Program

RMS

Institute

COMSATS University Islamabad

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2016

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676720526474

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