Impact of Celebrity Endorsed Advertisement on Young Consumer Behavior Towards Purchase Decions of Mobile Brands in Pakistan

Thesis Info

Author

Tayyaba Arshi

Supervisor

Asif Khurshid

Department

Department of Management Sciences

Program

RBA

Institute

COMSATS University Islamabad

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2015

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676720534981

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Impact of Celebrity Endorsed Advertisement on Young Consumer Behavior Towards Purchase Decions of Mobile Brands in Pakistan

Author

Supervisor

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Program

Institute

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Province

Country

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Language

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