Search or add a thesis

Advanced Search (Beta)
Home > Impact of Emotional Appeals in Pakistani Tv Ad on the Purchase Intension of Femals Consumers: Themoderating Role of Product Type

Impact of Emotional Appeals in Pakistani Tv Ad on the Purchase Intension of Femals Consumers: Themoderating Role of Product Type

Thesis Info

Author

Reham Afzal

Supervisor

Zeenat Jabbar

Department

Department of Management Sciences

Program

RMS

Institute

COMSATS University Islamabad

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2016

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676720541192

Similar


Loading...
Loading...

Similar Books

Loading...

Similar Chapters

Loading...

Similar News

Loading...

Similar Articles

Loading...

Similar Article Headings

Loading...

ویکھو اس دی ٹور

ویکھو اس دی ٹور
کیڈا ہے منہ زور
بندہ سب تے حاوی
بھانویں ہے کمزور
سب دا مالک اللہ
ہتھ اوہدے وچ ڈور
عشق اساڈا جیوں کر
چن دے مگر چکور
عشق جلاویں اگیں
جیندے پے گیا کھور
دشمن آپے بندا
ویری نہیں کوئی ہور
پیار رچایا ہڈیں
اندر ہر اک پور
ہنجوں حنیف نوں یارو
اندروں دتا کھور

Islamic Perspective of Governance and Judiciary: A Literature Review

The aim of this research is to accumulate the literature related to an Islamic ideology for two of the basic components of a State, Governance and Judiciary; both have a strong impact on society. Pakistan is an Islamic ideological state, the only Islamic rule created on the name of religion after the state established by the Prophet Muhammad (Peace be Upon Him) in Medina. Its constitution and the style of governance should have its foundation based upon the principles of Islam; this is the main concept behind the creation of “Islamic Republic of Pakistan”. The paper will review some of the basic requirements for an administrative system to be qualified as Islamic way of governance and the judicial system in Islam includes the formulation of a comprehensive ideology of human equality and justice; the creation of a powerful incentive to adopt this ideology; and to establish a living example of equality and justice at all levels of life by defining the Islamic Judicial System & Its Legal Basis. Different Quranic verses, sayings and acts of Muslim jurists in this perspective are also studied. The paper has literature review in two major parts, first we will cover governance and Islam along with some basic terminologies from Islamic point of view and in the later part Judiciary, the concept of Justice and Judicial system in Islam will be discussed.

Leadership Behavior and Employee Job Satisfaction: A Study of Path Goal Theory in Telecom Sector

This study was designed to test the path-goal theory of leadership in Pakistan telecom (mobile) industry. The study explored relationship between leadership behaviors (directive, supportive, participative and achievement-oriented) of middle managers and job satisfaction of subordinates. Path-goal leadership model attempts to explain the impact of leader behavior on the subordinate motivation, satisfaction and performance. Leadership behaviors (directive, supportive, participative and achievement-oriented) of managers were measured through leader behavior items. Subordinates’ satisfaction was measured by the job descriptive index. While job expectancy I and job expectancy II were measured through job expectancy scale. The four path-goal leader behaviors, seven moderating variables and nine subordinates’ outcomes were measured through the instrument comprising of 189 items. Further, the results of study were obtained by testing 28 hypotheses. The analysis suggested that the moderating variables influence preference for a particular type of leadership behavior (by the subordinate) and leader behavior has an impact on subordinate satisfaction, job expectancy (I&II) and acceptance of leader. Leader behavior affects satisfaction directly. Further subordinate satisfaction has a direct effect on the subordinate performance which is further influenced by the task demand. There was no difference between male and female respondents regarding any dependent measure. Moreover, the direction of association between variables is not known and it is difficult to predict accurately without further research, which is replicated and revalidated. Due to time constraints, the research has several limitations. Recommendations are made for future study, particularly replication in the public and private sectors to ensure validity which will help in determining causal relationship between leader behavior and subordinate satisfaction.