Impact of Humorous Advertisements on Brand Awareness and Consumer, S Purchase Intention

Thesis Info

Author

Rimaha Shahid

Supervisor

Zeenat Jabbar

Department

Department of Management Sciences

Program

RBA

Institute

COMSATS University Islamabad

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2016

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676720548226

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Impact of Humorous Advertisements on Brand Awareness and Consumer, S Purchase Intention

Author

Supervisor

Department

Program

Institute

Institute Type

City

Province

Country

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Thesis Completion Status

Subject

Language

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