Impact of Humorous Advertisements on Brand Awareness and Consumer, S Purchase Intention

Thesis Info

Author

Rimaha Shahid

Supervisor

Zeenat Jabbar

Department

Department of Management Sciences

Program

RBA

Institute

COMSATS University Islamabad

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2016

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676720548226

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Title	Author	Supervisor	Degree	Institute
Impact of Humorous Advertisements on Brand Awareness and Consumer, S Purchase Intention	Rimaha Shahid	Zeenat Jabbar	RBA	COMSATS University Islamabad, Islamabad, Pakistan
The role of brand awareness and perceived quality in consumer purchase intention	Changiz Khan	Sayyad Adnan Shabbir	MBA	International Islamic University, Islamabad, Pakistan
Impact of humorous advertising on attention, attitude, and purchase intention of comsumer.	Sana Riaz	Qurrat-ul-Ann Malik	MSc	International Islamic University, Islamabad, Pakistan
A hypothetical study on the effect of the brand equity on consumer purchase intention	Kashif Zaib	Kamran Maqbool	MBA	International Islamic University, Islamabad, Pakistan
Impact of Socio-Ethical Violations in Tv Advertisements on Purchase Intention	Sheeraz Ahmad Khan Niazi			Riphah International University, Islamabad, Pakistan
The Impact of Personality, Consumer Engagement and Brand Attitude on Purchase Intention at Facebook Food Brand Pages in Pakistan[Ms Marketing]	Rana Muhammad Zain Sabir		MS	University of Management and Technology, Lahore, Pakistan
Effect of internet advertisements on consumer purchase intentions	Javed Ahmad	Imran Muhammad Qureshi	MBA	International Islamic University, Islamabad, Pakistan
Impact of humorous TV advertisements on purchasing behavior	Farwah Raza	Shomaila Sadaf	BS	International Islamic University, Islamabad, Pakistan
The Influence of Brand Personality and Brand Loyalty on Re-Purchase Intention	Assad Rahman	Shahzad Ahmad Khan	MS	Riphah International University, Islamabad, Pakistan
Evaluating Youtube Advertising Value and its Impact on Consumer Purchase Intention [Ms Marketing]	Abeer Zahid		MS	University of Management and Technology, Lahore, Pakistan
Impact of facebook advertisements on consumer behavior	Meerub Butt	Amrat Haq	MSc	International Islamic University, Islamabad, Pakistan
Percieved brand-cause fit and consumer purchase intentions: the mediating role of consumer trust and brand image	Israr Ahmad		MS	International Islamic University, Islamabad, Pakistan
Perceived Brand Cause Fit and Consumer Purchase Intentions : The Mediating Role of Consumer Trust and Brand Image	Israr Ahmad		MS	International Islamic University, Islamabad, Pakistan
Impact of Attitude Towards Advertisement on Brand Awareness, Brand Image, and Brand Attachment	Aazar Hammad Mashhadi			Riphah International University, Islamabad, Pakistan
Effects of revamping trends in advertising media on recall purchase intention and brand attitude	Muhammad Aamir		MBA	International Islamic University, Islamabad, Pakistan
Impact of Antecedents of Brand Knowledge on Donor�s Intention Mediated by Brand Perceived Benefits and Brand Trusts: Evidence from Non Profit Organization.	Sadia Fatima		MS	Capital University of Science & Technology, Islamabad, Pakistan
Impact of Green Brand Awareness and Brand Credibility on Consumer Green Purchasing Decision With Mediating Role of Brand Image and Moderating Role of Social Media Marketing	Saqib Altaf	Abdul Qayyum	MS	Riphah International University, Islamabad, Pakistan
Relationship between two dimensions of consumer based brand equity brand awareness and brand attitude and market share	Kashaf Shabbir	Imran Qureshi	MBA	International Islamic University, Islamabad, Pakistan
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Impact of Humorous Advertisements on Brand Awareness and Consumer, S Purchase Intention

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