The Impact of Corporate Credibility and Celebrity of Endorser Credibility on Consumer Reaction to Adertisement and Brand

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Thesis Info

Author

Mohsin Raza

Supervisor

Muhammad Umer

Department

Department of Management Sciences

Program

MBA

Institute

COMSATS University Islamabad

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2016

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676720626787

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