Search or add a thesis

Advanced Search (Beta)
Home > The Impact of Corporate Credibility and Celebrity of Endorser Credibility on Consumer Reaction to Adertisement and Brand

The Impact of Corporate Credibility and Celebrity of Endorser Credibility on Consumer Reaction to Adertisement and Brand

Thesis Info

Author

Mohsin Raza

Supervisor

Muhammad Umer

Department

Department of Management Sciences

Program

MBA

Institute

COMSATS University Islamabad

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2016

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676720626787

Similar


Loading...
Loading...

Similar Books

Loading...

Similar Chapters

Loading...

Similar News

Loading...

Similar Articles

Loading...

Similar Article Headings

Loading...

المبحث الثالث: أهم مؤلفاتها

المبحث الثالث: أهم مؤلفاتها

 نازک الملائکۃ شاعرۃ مشھورۃ وکاتبۃ مثقفۃ وناقدۃ بارعۃ لھا مؤلفات قیمۃ في الوسط الأدبي. حصلت الشاعرۃ علی أکبر مرکز أدبي وصلت إلیہ امرأۃ عربیۃ حتی ذلک الوقت وھي قائدۃ ورائدۃ في الحقلین الشعري والنقدي وھذا انجاز لا یستطیع أحد أن یأخذہ منھا[1]، ولھا کتب في النقد: منھا:

(1) ’’قضایا الشعر المعاصر‘‘ صدر في عام 1962م ونشر لأول مرۃ في بغداد.

ومن أھم دواوینھا:

(2) عاشقۃ اللیل 1947م نشر في بغداد، وھذا أول قصائدھا[2]

(3) قرارۃ الموجۃ 1957م۔

(4) شجرۃ القمر 1968م۔

(5) یغیر ألونہ البحر 1970م۔

(6) مأساۃ الحیاۃ وأغنیۃ للإنسان1977م.

(7) الصلاۃ والثورة1978م.

(8) التجزیئیۃ في المجتمع العربي المعاصر 1974م وھي دراسۃ علم الإجتماع۔ وتجعل الشاعرۃ لنفسھا مکانۃ ممیزۃ فریدۃ وترید أن تثبت شخصیتھا الجدیدۃ وأن تبدع لنفسھا شيئاً حديثاً موافقاً للعصر الحدیث مختلفاً عن العصر القدیم۔

شيء عن مؤلفات الشاعرۃ

نازک الملائکۃ شاعرۃ معروفۃ ومشھورۃ وکاتبۃ مثقفۃ وناقدۃ بارعۃ لھا مؤلفات قیمۃ في الوسط الأدبي۔

تناولت الشاعرۃ الکثیر من قضایا المجتمع وحاولت البحث عن بعض مشاکل المجتمع والبحث عن السعادۃ وما إلی ذلك۔

ولھا کتب في النقد منھا:

1۔ ’’قضایا الشعر المعاصر‘‘ صدر في عام1962م ونشرت لأول مرۃ في بغداد وتنسب إلی نفسھا ریادۃ الشعر الحر بقصیدتھا (الکولیرا) وتصور مشاعرھا تجاہ مصر الشقیقہ خلال وباء الکولیرا. وضحت الشاعرۃ في کتابھا ’’قضایا الشعر المعاصر‘‘ أن الشعر الحر اندفاعۃ اجتماعیۃ[3]۔ والعروض العام للشعر الحر[4]، والشعر الحر أسلوب[5] ثم بحور الشعر الحر[6]، وأیضاً وضحت بأن...

PENDIDIKAN ISLAM PADA MASA RASULLAH SAW. (PERIODE MEKAH DAN MADINAH)

Islamic education today cannot be separated from Islamic education in Islamic classical era. The Prophet Muhammad has served as a central figure of Islamic education from Islamic classical era to modern Era. The implementation of Islamic education in the time of the Prophet Muhammad can be categorized into Meccan period and Medina Period. In Meccan period, the prophet  put emphasis on tawhid, who used to adhare to politism, to adhare to monotism, that is to believe in Allah the only God. The strategy of education employed by the prophet was secret in nature. Initially, he conducated Islamic education amongst the members of his family and his companions then  to more extended cummunity. In Mecca, the Prophet made the house of al-Arqam ibn Abi Al-Arqam, as the centre of  Islamic education.  In Medinan period, the prophet conducted more complex  Islamic  education  than that  he did in Mecca. Islamic education conducted to covered  (a) Islamic brotherhood; (b) social walfare education;   and (c) nation defence education. In this period, it was mosque that served as the centre of Islamic education.

Magnitude of Genetics Diversity and Drought Tolerance in Bread Wheat

Bread wheat is the greatest vital crop for global population.An investigation to find out the genetic diversity among 102 wheat genotypes acquired from Plant Genetic Resources Institute of Pakistan. Agro-morphological data was noted for nineteen measurable traits at various growing phases in the winter 2016 in Mansehra District. The data was analyzed by applying Analysis of variance (ANOVA), Least significant difference test (LSD), Principal component analyses and cluster analysis. Results revealed significant level of diversity for all the morphological traits. Out of one hundred and two genotypes, a subset of eighteen has been established having quality characters. The genotypes were clustered into five groups clusters based on Euclidean dissimilarity index.PCA based on 19 morphological characters under 2016 year displayed that first 5th PCs accounted for 55.83% of total variance, PC I, PC II, and PC III showed maximum genetic variability 18.15%, 13.33%, 10.78% respectively of total morphological diversity. Wheat seedling were also screened for drought tolerance through Relative water contents (RWC), Water loss rate (WLR), Water use efficiency (WUE) and selected root traits. The genotypes seemed to respond differently during drought and normal environment for physiological and seedling traits. Under drought stress condition PS-05, PS-08, Atta Habib, 10770 and 10779 were considered as drought tolerant due to their high relative water contents, lower water loss rate and higher water use efficiency. Under drought condition shoot length, root length, root fresh weight, and root dry weight, shoot fresh weight, and root dry weight decreased by 30.95, 31.26, xiii 47.20, 55.03, 37.25, 34.18%, respectively. Significant and positive correlation was found among most of the seedling traits under normal and stress conditions. The genotypes PS-05, PS-08, Atta Habib, 10770, 10779, 10761, and 10785 were screened as drought tolerant while Faisalabad-08, Sehar-06, Lasani-08, 011870, 011872, 011871, and 011869 as drought susceptible genotypes. Out of 58 SSR markers used for estimation of genetic diversity 47 showed polymorphism. The dendrogram was created based on coefficient of similarity using UPGMA analysis. Per locus an average alleles were 7.027 detected. Per marker with an average of 0.84 of PIC values were observed. It was concluded from the results that microsatellite markers were effective in detect polymorphic marker with high genetic similarity in wheat. Two drought responsive candidate genes (Dehydration-Responsive Element Binding (dreb), and Fructan exohydrolase (Feh), were amplified using KASP. Out of the 102 genotypes, 61 were found to carry the allele A (dreb – resistant allele) which refers to the Dreb gene, while 33 genotypes were found to carry the allele C (feh – resistant allele) which is highly expressed under drought stress.Our results demonstrated the relative importance of several morphological, physiological, root traits, SSR, and KASP markers using dreb, feh gene for drought resistant evaluation in genotypes of wheat. This study offers claims to cultivate drought tolerant genotypes for food security in drought prone environment.