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Home > The Impact of Perceived Quality on Brand Loyalty With the Mediating Role of Customer Satisfaction and Brand Trust: A Comparative Study on the Effect of Mediators in the Fast Food Industry of Pakistan

The Impact of Perceived Quality on Brand Loyalty With the Mediating Role of Customer Satisfaction and Brand Trust: A Comparative Study on the Effect of Mediators in the Fast Food Industry of Pakistan

Thesis Info

Author

Ali Khan

Supervisor

Qaisar Abbas

Department

Department of Management Sciences

Program

RMS

Institute

COMSATS University Islamabad

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2016

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676720630774

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