The Moderating Role of Source Credibility on the Relationship Between Electronic Word of Mouth and Purchase Intentions

Thesis Info

Author

Aden Iqbal

Supervisor

Gul Bahar

Department

Department of Management Sciences

Program

RBA

Institute

COMSATS University Islamabad

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2016

Thesis Completion Status

Completed

Subject

Management Sciences

Language

English

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676720634695

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The Moderating Role of Source Credibility on the Relationship Between Electronic Word of Mouth and Purchase Intentions

Author

Supervisor

Department

Program

Institute

Institute Type

City

Province

Country

Thesis Completing Year

Thesis Completion Status

Subject

Language

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ARI ID

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