وائٹ گولڈ کا بطور زیور استعمال

White gold is a man-made bright, white and antioxidant compound, made by mixing platinum and palladium in gold or silver, nickel and some copper in gold, and when yellow gold is added to the various metallic compounds above, it turns white. White Gold was invented in the early 19th century, then it was a mixture of platinum and palladium, but nowadays white gold is a mixture of nickel, platinum, palladium and magnesium, while sometimes it contains copper, zinc and silver. It turns white with color. First White Gold was introduced by Germany in 1912 for sale in the market and then by 1920 White Gold gained popularity as an alternative to platinum. Nowadays white gold is more popular, more favored and is more expensive than yellow gold. White gold is actually yellow gold, with addition of various metals it turns to white so it will apply all the rules that Islam has applied to gold and it is not permissible for a Muslim man to wear its ornaments. However, it is permissible for a woman to wear all kinds of jewelry and Zakat will be obligatory on the man and woman who have the white gold according to the quantity limit prescribed by the prophet (SAW).

The study of Mediating Effect of Perceived Value Between Brand Equity and Customer Repurchase Intentions of Mobile Phone Users

This study is conducted to analyze that perceived value of brand has an impact on the consumer purchasing and revisiting intentions. The study explores the influences of brand consciousness, brand experience, brand loyalty, brand awareness, and brand association on brand perceived value due to these this influences on revisiting intentions. The sample size of 250 mobile phone users has been taken in this research. The non- probability convenience sampling is used and target respondents are the cellular users living in Islamabad and Rawalpindi. Close-ended structured questionnaire is used for data collection and correlation and regression used for data analysis. Six hypotheses were tested in the study. Survey was conducted among mobile phone users in Rawalpindi and Islamabad. In overall perspective and in mobile phone sector, there is a high correlation between the independent and dependent variables. There is strong positive correlation between perceived value (mediating variable) and customer repurchase intentions (dependent variable) brand consciousness, brand experience, brand awareness, brand loyalty, and brand associations (independent variables) but with little distinction. For both academics and practitioners, the discoveries of this study hold significant implications. This research escorts the policy makers and academics about the main predictors of consumer's attitude towards repurchase in mobile phones industry.