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Home > Measuring the Impact of 3Ps of Marketing Mix on Online Consumer Buying Behavior: Attitude As Mediator and Gender As Moderator

Measuring the Impact of 3Ps of Marketing Mix on Online Consumer Buying Behavior: Attitude As Mediator and Gender As Moderator

Thesis Info

Access Option

External Link

Author

Neelam Akbar

Institute

Virtual University of Pakistan

Institute Type

Public

City

Lahore

Province

Punjab

Country

Pakistan

Thesis Completing Year

2017

Thesis Completion Status

Completed

Subject

Software Engineering

Language

English

Link

http://vspace.vu.edu.pk/detail.aspx?id=190

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676720989504

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Online consumer buying behavior is gaining significance in the field of marketing and advertising because it has changed the ways and techniques business adopt today for gaining market share with usage of web based techniques. The main purpose of current study is to investigate the impact of online product, price and promotion on online consumer buying behavior, this study also analyzed the role of attitude and gender as mediator and moderator between online product, price, promotion and online consumer buying behavior. This study adds value to the literature in following ways; firstly, it provides broader understanding on online consumer buying behavior as new technique which many businesses are operating their activities. Secondly, it provides detailed understanding of attitude as a mediator which elaborates its direct and indirect impact on online product, price, promotion and online consumer buying behavior. Its direct effect is observed with online consumer buying behavior while its indirect effect as a mediator between online product, price, promotion and online consumer buying behavior is observed in this study. Thirdly, the role of gender is investigated as a moderator with online product, price, promotion and online consumer buying behavior. Regression analysis along with dual statistical techniques were employed i.e. Barron and Kenny?s (1986) and Preacher and Hayes (2008) method of bootstrapping for analyzing the role of attitude and gender as mediator and moderator respectively. The findings showed that online product, price, promotion and online consumer buying behavior were positively and significantly associated with each other. It was observed that attitude partially mediates the relationship between online product, price, promotion and online consumer buying behavior. It was also observed that gender as a moderator moved in the opposite direction and was found in the insignificant range, which showed that gender does not moderate the relationship between online product, price, promotion and online consumer buying behavior. The findings of this study might be helpful for marketing managers and web inclined businesses to place relevant and targeted advertising messages along with the products that are tailored according to customer choice.
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مولانا حافظ عبدالعزیز

مولانا حافظ عبدالعزیز
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Ale Moving Mesh Generation and High Performance Implementation Using Openmp and Mpi Libraries for Fsi and Darcy Flow Problems

A high performance algorithm for the implementation of Arbitrary Lagrangian and Eulerian (ALE) moving mesh scheme for both 2D and 3D Fluid Structure Interaction (FSI) problems for the shared and distributed memory systems is discussed in the the- sis. OpenMP library is used to implement parallel programs on shared memory systems whereas message passing interface (MPI) is employed to write parallel programs on dis- tributed memory systems. Moving mesh techniques are the integral part of a wider class of fluid mechanics problems that involve moving and deforming spatial domains, namely, free-surface flows and FSI. The moving mesh technique adopted in this work is based on the notion of nodes relocation, subjected to certain evolution as well as constraint conditions. A conjugate gradient method augmented with a preconditioning is employed for the solution of the resulting system of equations. The proposed algorithm, firstly, re- orders and partitions the mesh using an efficient divide and conquer approach and then parallelizes the ALE moving mesh. Different mesh partitioning algorithms are discussed, which include the octree method, and k-way graph partitioning technique using Parmetis library. Numerical simulations are conducted on AMD Opteron and Intel Xeon processors, and unstructured triangular and tetrahedral meshes are used for the 2D and 3D prob- lems. The better results, in terms of the speedup, are obtained for the shared memory system than the distributed memory system for both the 2D and 3D problems. The quality of meshes is checked by comparing the element Jacobians in the reference and current meshes, and by keeping track of the change in the interior angles in triangles and tetrahedrons. The proposed parallel mesh reordering algorithm using sampling approach for work load re-distribution concluded 51% of average efficiency in term of the speedup for shared memory systems. The overall maximum speedup of 6.37, for the shared mem- ory system, is achieved using eight processing elements (PEs) as compared to 4.11 for the distributed memory system including twelve PEs. As a case study, the thesis also discusses the high performance implementation of a stabilized mixed finite element method for Darcy flow using MPI library. It has a lot of practical applications in the field of petroleum engineering and earth sciences especially, where the flow of fluid is of interest in a permeable porous medium. The maximum speedup of 12.24 is achieved using 28 PEs by incorporating the proposed mesh partition- ing algorithm. Outline Chapter 1 defines and introduces the problem statement and Chapter 2 gives the gen- eral introduction of the thesis. Chapter 3 presents the literature review of ALE moving mesh generation, stabilized mixed finite element methods, k-way graph partitioning algo- rithm and tree based spatial data structures. Chapter 4 mathematically formulates the ALE mesh generation problem and presents the serial algorithm for optimization using the preconditioned conjugate gradient method. Chapter 5 presents a mesh reordering algorithm based on quadtree/octree and quick sort techniques. Chapter 6 discusses the parallelization part of mesh reordering algorithm based on a sampling approach and also discusses the experimental results for the shared memory systems. Detailed discussion about the mesh partitioning and experimental results using MPI are given in Chapter 7. Chapter 8 briefly describes the stabilized finite element method for Darcy Flow and dis- cusses the results of 2D problems for a distributed memory system. Finally, conclusions are drawn in Chapter 9 and future work is presented in Chapter 10.