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Home > How Brands are Placed in Movies? a Study of Sub-Continent Movies

How Brands are Placed in Movies? a Study of Sub-Continent Movies

Thesis Info

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Author

Umer Chishti

Institute

Virtual University of Pakistan

Institute Type

Public

City

Lahore

Province

Punjab

Country

Pakistan

Thesis Completing Year

2018

Thesis Completion Status

Completed

Subject

Software Engineering

Language

English

Link

http://vspace.vu.edu.pk/detail.aspx?id=203

Added

2021-02-17 19:49:13

Modified

2024-03-24 20:25:49

ARI ID

1676720993850

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Purpose: The aim of the research is to scrutinize the employed modes and strategies of brand placement in top rated and most liked Indo-Pak movies (Internet Movies Database rating equal or more than 7.5/10) of last five years (2013-2017). Design/Methodology/approach: Since the purpose of this research is to extract modes and strategies of brand placement in Lollywood and Bollywood movies, therefore data has been collected through observation and later examined by Content analysis technique. Findings: The paper highlights the employed modes and their proportion as well as categories of sponsor brands and their proportion in the movies. The paper also presents the involvement ratio of principal and supportive characters during the practice of brand placement. Research Limitations/implications: While the outcomes of this paper confirms the practice of brand placement in Subcontinent movies, it is recommended that the impact of different modes and strategies of brand placement on brand recall, brand image, buying behavior and etc, should be measured. Practical Implications:On theoretical front, the study will add to the understanding of academia that how many different ways, a brand can be placed in movie. While on the practical end, both movies makers and brand sponsors operating in Sub continent will get guideline for the future projects. Originality/value: In the context of Subcontinent especially Pakistan, brand placement has been proactively practiced in movies but study on this unorthodox tool has not been done with that pace. Current study is considered as pioneer study which considers films of both neighbor countries and utilizes uncontroversial data collection tool (which was not used before).
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سفر ہے شرط۔۔۔

سفر ہے شرط۔۔۔۔

                                                                                                ڈاکٹرعارف حسین عارفؔ

دنیا کی سیر کرنا ، آنکھوں سے دیکھنا اور لفظوں میں دکھانا سب مختلف ہنر ہیں۔ جو شخص دنیا کی سیر کا حوصلہ رکھتا ہے وہ اپنی آنکھیں اور دل کھلا رکھے اور قلم رواں رکھے تو اس کا سفر نہ صرف اپنا سفر رہ جاتا ہے بلکہ وہ اپنے ساتھ ساتھ دوسروں کو بھی ،جو کبھی قیدِ مقام سے نہیں گزرے، اپنے ساتھ ساتھ لیے پھرتا ہے۔ سفر نامہ نگار کی یہی خوبی ہوتی ہے کہ وہ ایک افسانوی فضا قائم کر تے ہوئے داستانوی ماحول بناتے ہوئے ، قاری کو اس طرح اپنی گرفت میں لیتا ہے کہ اُس کے ذہن کی سکرین پر وہ تمام مناظر اپنا عکس لیے ساتھ ساتھ چلتے جاتے ہیں۔

ڈاکٹر الطاف یوسف زئی کا سفر نامہ’’ نیل کے سنگ‘‘ اس لحاظ سے ایک منفرد سفر نامہ ہے کہ جس میں داستانوی عنصر بھی پایا جاتا ہے اور افسانے کا اختصار بھی۔ انھوں نے چند صفحات میں ہی مصر کی ایسی سیر کرادی ہے کہ جو آدمی ایک مہینہ میں بھی شاید نہ کر سکتا ہو۔ تاریخ کی بھاری بھرکم کتابوں کو ہاتھ لگانے سے ڈر لگتا ہے اور پھر ان کا اسلوب بھی اتنا دل خراش ہوتا ہے کہ ایک آدھ صفحے کے بعد کتاب کو طاق پہ سجا دینا ہی مناسب لگتا ہے مگر الطاف صاحب نے سفرنامے کو اس طرح خوبصورت اسلوب اور دل کش پیرائے سے مزین کیا ہے کہ قاری ساتھ ساتھ سفر کرتا چلا جاتا ہے۔ سب سے بڑھ کر ان کے اسلوب میں جو بر محل اشعار اور احادیث اور اسلامی روایات کا استعمال ہے وہ ان کی علمیت کی خبر بھی دیتا ہے اور ساتھ ہی قاری کو ایک اسلامی اور ادبی روایت سے بھی...

COMPARISON OF THE LEVEL OF BURNOUT AMONG THE ACADEMIC AND CLINICAL PHYSICAL THERAPISTS

Aims of Study: To compare the level of burnout among the academic and clinical physical therapists. Methodology: A cross sectional study was conducted from August 2019 to January 2020. Data was collected from physical therapists working in the universities and hospitals of Rawalpindi and Islamabad. Data was collected from 278 participants. Maslach burnout inventory scale was used to measure the level of burnout which was analyzed using SPSS statistics 21.  Results: The mean value of emotional exhaustion for clinical physical therapists was 20.02 ± 8.08 and for academic physical therapist was 18.6 ± 6.57 with significant p value (p˂0.05). The mean value for depersonalization for clinical physical therapists was 9.22 ± 5.17 and for academic 9.29 ± 5.07 with significant p value (p˂0.05). The mean value of personal accomplishment for clinical physical therapists and academic physical therapists was 35.43 ± 7.715 and 35.74 ± 6.49 respectively with non-significant p value (p˃0.05). Limitations and Future Implications: It was conducted for specific time period which not record the overall or yearly impact of burnout on participants. So time lapse and longitudinal study should be done. Originality: The clinical physical therapists have increased level of burnout than academic physical therapists. Conclusion: The clinical physical therapists have increased level of burnout than academic physical therapists.

Financial Development and Economic Growth: Evidence from Heterogeneous Panel Data

The sharp disagreement in economics literature about the nature of the relationship between financial development and economic growth is widely known. Empirical evidence is also mixed as has been documented by Levine (1997, 2003b). Most empirical studies focused either on indirect finance or on direct finance. Previous panel data studies also failed to permit heterogeneity in slope coefficient. Past empirical studies even ignored the inflation effects on the relationship between finance and growth. This dissertation examines the empirical relationship between financial development and economic growth while incorporating the inflation rate effect on financial development; dividing countries into panels of Low, Lower Middle, Upper Middle, and High Income Countries. It focuses on both the indirect finance and the direct finance, separately as well as collectively. The econometric methodology of Weinhold (1999) and Nair-Reichert and Weinhold (2001) is applied for causality analysis in heterogeneous panel data which is based upon the Mixed Fixed Random Effects model of Hsiao et al. (1989). Two sets of results are reported: First, the relationship between financial development and economic growth from contemporaneous non-dynamic fixed effects panel estimation can be interpreted as mixed. Negative and statistically significant estimates of the coefficient of the inflation and financial development interaction variable, in the case of Low and Lower Middle Income Countries, indicate that financial development may be harmful to economic growth when inflation is rising. Such evidence is not found from the data for Upper Middle and High Income Countries. Second, in contrast to the recent evidence of Beck and Levine (2003), use of a more appropriate econometric methodology of dynamic heterogeneous panel for causality analysis and a refined model reveals that there is no definite indication that finance spurs economic growth or that growth spurs finance. These findings are in line with Lucas’s view on finance that the importance of financial matters is over-stressed in popular and even professional discussion. The only exception is the activity in stock markets in High Income Countries, where the result supports the Robinson (1952) view that finance follows where enterprise leads.