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Hypothetical study of fairness creams advertising on brand prestige whether advertising strategies are ethical or not?

Thesis Info

Author

Asif Ali Yousafzai

Supervisor

Kamran Maqbool

Department

Department of Business Administration

Program

MBA

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2012

Thesis Completion Status

Completed

Page

103

Subject

Business Administration

Language

English

Other

MA/MSc 658.8343 ASH

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676721456497

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میری بات

میری بات

                                                                                ڈاکٹر محمد ایوب

کتاب بینی کا شوق کالج کے زمانے سے ہی شروع ہو گیا تھا۔ کیونکہ کالج کے مقابلہ مضمون نویسی بعنوان( پاکستان میں مرغی اور انڈے کی پیداوار) میں حصہ لینے کے لیے تیاری کے سلسلے میں زرعی یونیورسٹی فیصل آباد جاکر کافی کتب پڑھنے کا موقع ملا۔خدائے وحدہ لاشریک کا کروڑہا بار شکر ہے جس کی کرم نوازی سے مجھے اس مقابلہ مضمون نویسی میں پہلے انعام کا حقدار قرار دیا گیا۔ اس انعام سے حوصلہ پا کر میں اکثر چھوٹے چھوٹے مضامین لکھتا رہتا تھا۔ کیونکہ بنیادی طور پر میں پنجابی زبان و ادب کا استاد اور طالب علم ہوں اس لئے اردو زبان و ادب کا مطالعہ واجبی سا رہا۔ میں 1988 جب فرائض منصبی کی ادائیگی کے لئے گورنمنٹ کالج بہاولنگر گیا تو وہاں کی ادبی فضا نے اردو زبان و ادب کے مطالعہ کا موقع فراہم کیا۔ میرے کالج کے ساتھی پروفیسر راؤ مختار شعبہ اردو کی شاعری کی کتاب پر پہلا تنقیدی مضمون اردو میں لکھا جو بعد میں مقامی اخبار میں بھی شائع ہوا۔ پروفیسر موصوف کی حوصلہ افزائی سے اردو لکھنے کی تحریک پیدا ہوئی۔ اب تک بہت سے تنقیدی و تحقیقی مضمون لکھ چکا ہوں۔ جن میں سے تین مضامین اٹلی اور آسٹریلیا سے نکلنے والے اردو جرائد میں میں شائع ہو چکے ہیں۔ کیونکہ دوست اکثر اپنی اردو تخلیقات بھیجتے رہتے ہیں اس لئے ان کو پڑھنے کے بعد جو کچھ محسوس کیا اسے الفاظ کے پیراہن میں آپ کے سامنے رکھ دیا  ہے۔

کتابی صورت اردو میں میری یہ پہلی کوشش ہے۔ میرا اردو کا ذخیرہ الفاظ بھی زیادہ نہیں جس کی وجہ سے میری تمام تحریروں میں آپ کو بے شمار غلطیاں نظر آئیں گی۔ میری خواہش ہوگی کہ...

مسئلہ حجاب: فرانسیسی مسلمان خواتین اور اسلامی تعلیمات

Human history is replete with preposterous and unjustifiable incidents of unearned sufferings against the women. Sometimes they were maltreated and molested harshly and sometimes they were abused, persecuted bestially. Contrary to these incidents occasionally they were considered superior and super angelic but on the contrary Islam has bestowed a dignified status to them regarding their rights and responsibilities. In this regard a comprehensive manifestation has been introduced by the Islam and until this manifestation was being followed by the Muslims no single complain was lodged by any woman against the violation of her basic in the Islamic societies till the climax of Islamic regime. But today some European countries are holding discussions to impose illegal sanctions against the veil of women and girls. The parliament of France has approved a discriminatory law against veil of the Muslim women or girls. It is amazing that Christian nun is at her liberty to cover her head with scarf or not but if Muslim women consider themselves safe in veil they are contemptuously scorned with derision and disdained. In this article views of France and Islamic teachings have been brought under discussion.

Smart Routing Based on Ddos Detection With Intelligent Survivable Centric Network Agent

The DDoS attacks are the most common attacks of the network and the mechanism and nature of these attacks change day by day. DDoS attacks can simply exhaust the network communication resources, it cause the failure of the network within a less time. The fundamental technologies and network protocols have flaws and vulnerabilities that can open doors for attackers to attack the network. This problem is a hurdle for secure and reliable communication with in network. To overcome this issue, there is a need to create a more effective and accurate attack detection algorithm specifically for DDoS attack. Numerous attack detection mechanisms already developed to detect a DDoS attack in network. An effective attack detection mechanism that can provide the entire attack details is therefore required to overcome the problem. Additionally, need to develop such a diverse system to address not only DDoS attack details and also provide proactive measures to avoid the same kind of attacks in future by designing intelligent system. Therefore, in this thesis, we propose SRDD, a smart routing based DDoS detection system for entire network. In SRDD, the DDoS attacks can be detected at the initial phase. In this research, we have been developed a DDoS detection system which is based on decision tree algorithm to prevent the DDoS attack. The decision tree algorithm, include with signature based detection methodologies, perform automatic prediction, and provide effective detection of malicious traffic. The decision tree algorithm classifying the received packets and making a decision based on the classification of results. For validation of proposed system, selected some of other machine learning techniques and provide comparison with our proposed system. This proposed SRDD system evaluates the network resources and the traffic dataset in order to train the centric agent for detection system to detect legitimate and malicious traf?c. The proposed SRDD system allowed legitimate traffic to pass through network and malicious traf?c is ?agged malicious to go through detection system. Finally, the results are discussed in terms of accuracy, exposure and specificity. The system not only can identify the attacks, but also detect the attacker IPs and start a process of mitigation to provide very well protection of the network system at initial stage of an attack is identified. The proposed research focused on the security aspect of legacy protocols as the baseline for mapping our desired research objectives to align with intelligent survivable centric network agent.