Effectiveness of short message service SMS as a marketing tool : a consumer prespective

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Thesis Info

Author

Arsalam Mazhar

Supervisor

Imran Qureshi

Department

Department of Business Administration

Program

MBA

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2011

Thesis Completion Status

Completed

Page

124

Subject

Business Administration

Language

English

Other

MA/Msc 658.8343 ARE

Added

2021-02-17 19:49:13

Modified

2023-02-17 21:08:06

ARI ID

1676721540246

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