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Comparative analysis on the impact of Guerrilla marketing and traditional marketing on the attention and retention of the audience

Thesis Info

Author

Qayyum Mohammad Ali

Supervisor

Aamir Ghafoor

Department

Department of Marketing

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2014

Thesis Completion Status

Completed

Page

26

Subject

Marketing

Language

English

Other

MA/MSC 658.8 QAC

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676721691952

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