پرنس انجم قدر ؍ میجر علی حماد عباسی
آل انڈیا شیعہ کانفرنس کے صدر پرنس انجم قدر کی وفات ملک و ملت کا بڑا حادثہ ہے، سنیوں سے بھی ان کے روابط تھے، وہ دونوں فرقوں میں اتحاد و مفاہمت کے بڑے حامی تھے اور مشترکہ ملی مسائل کے حل کے لیے سنیوں کے ساتھ ہر جدوجہد میں شریک رہتے تھے۔ مسلم پرنسپل لابورڈ، مسلم مجلس مشاورت اور بابری مسجد تحریک سے ان کا گہرا تعلق تھا، دوسرا حادثہ میجر علی حماد عباسی کی اچانک وفات ہے۔ وہ شبلی کالج میں انگریزی کے استاد اور آخر میں پرنسپل ہوئے، پڑھنے لکھنے کا اچھا ذوق تھا اور مشرقی و مغربی ادب پر خاصی نظر تھی۔ وقتاً فوقتاً طنزیہ و مزاحیہ اور ادبی و تنقیدی مضامین لکھتے تھے جن کے بعض مجموعے چھپ گئے ہیں، طالب علمی کے زمانے ہی سے دارالمصنفین برابر آتے تھے جس کا سلسلہ آخر تک قائم رہا۔ پروفیسر مجیب الحسن کی کتاب کشمیر انڈر سلطانز کا اردو ترجمہ ’’کشمیر سلاطین کے عہد میں‘‘ کے نام سے کیا جو دارالمصنفین سے شائع ہوا۔
(ضیاء الدین اصلاحی، ستمبر ۱۹۹۷ء)
Just as the prophet and messenger from Allah Ta’ala direct man towards the creator, it also regulates the relationships of human life and helps him to return to the nature of Allah Ta’ala, which invites man to find goodness, happiness and well-being in creatures. We invite all researchers and intellectuals to know the facts of heavenly laws and religions, especially the teachings of “Islam”. Since Islam is the essence of all divine religions, it deals with human life in particular and the universe in general and the life of nature around it in great detail, just as Islam focuses on Human beings. In the same way animals, plants and inanimate objects are also looked after otherwise what is the meaning of talking about issues related to tree planting, agriculture, water and other natural environment. Human distance and ignorance from the role of religions on environmental protection is an important cause of environmental pollution, protection and its elements to restore. The religious teachings and spiritual guidance of all heavenly religious regarding environmental protection can play an important role in the protection can play an important role in the protection of the environment, so the cause of the environmental crisis and the invasion of its resources is a departure from spirituality and religious instructions and materialism. For example, those materialistic countries that do not believe in religions are engaged in destroying the ecological elements. Just so that they can get material facilities. They have become involved in wars and conflicts all of which they have been exposed to environmental disasters are which has never been observed by humanity in the history due to which these countries are suffering from environmental crisis on a large scale due to which it has become difficult to live in these countries.
Mobile advertising is one the most flourishing businesses throughout the world these days. According to the projections, it is expected to surpass more than 100 billion dollars in the near future, which is more than 50% of total digital advertising budget spent in 2016 globally. One of the possible reasons for this extraordinary growth of mobile advertising can be attributed to the novel penetration and use of smartphones throughout the world. Due to this tremendous growth and remarkable penetration, there is a substantial need for the marketers and business practitioners to better understand their customers’ behavior with respect to their use of this new media. Past researches in the context of mobile marketing are purely conceptual or exploratory in nature. For that reason, there is a substantial need for empirical researches to test the proposed models in order to deeply understand their effectiveness and application in mobile marketing domain. Hence, the aim of current research was to empirically examine the internal and external determinants of mobile marketing having impact on consumer path to purchase and post purchase behavior. These factors were also mediated by emotional value in order to accomplish consumer related behavioral outcomes. A quantitative approach based upon a cross-sectional administered survey was employed to collect the data from 343 university going student as respondents. The Partial Least Square (PLS) two step path modeling was used to test the direct and indirect hypotheses. The results indicate that mobile advertising related factors (except localization) and consumer related factors do impact path to purchase and post purchase behavior sequentially and concurrently through emotional value. Based on the findings of the study, theoretical and practical contributions along with certain limitations and future researches recommendation are discussed consciously.