The role of brand awareness and perceived quality in consumer purchase intention

Thesis Info

Author

Changiz Khan

Supervisor

Sayyad Adnan Shabbir

Department

Department of Marketing

Program

MBA

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2015

Thesis Completion Status

Completed

Subject

Marketing

Language

English

Other

MA/MSC 658.827 CHR

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676721716620

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The role of brand awareness and perceived quality in consumer purchase intention

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