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Role of print advertising in creating desire of a product in youth

Thesis Info

Author

Khadija Masuood

Supervisor

Shomaila Sadaf

Department

Department of Media and Communication Studies

Program

BS

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2014

Thesis Completion Status

Completed

Page

35

Subject

Media and Communication Studies

Language

English

Other

MS 305.235 KHR

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676721794489

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سر اکبر حیدری

سر اکبر حیدری
افسوس ہے کہ ۸؍ جنوری ۱۹۴۲؁ء کی شام کو سابق صدر اعظم ریاست حیدرآباد سراکبر حیدری نے دلّی میں وفات پائی، سراکبر حیدری ہندوستان کی سب سے بڑی اسلامی ریاست کے وزیر مالیات اورپھر صدر اعظم ہونے کے سبب سے تمام اسلامی اداروں سے ایک خاص مربّیانہ تعلق رکھتے تھے، اور اس بنا پر ان کا حادثہ وفات ہم سب کے لیے غم و الم کا باعث ہواہے، ان کی عمر اس وقت ۷۲ برس کی تھی، مگر اس عالم میں بھی جس انہماک، مصروفیت اور بیدار مغزی سے وہ اپنے مفوضہ خدمات کو انجام دیتے تھے اس سے ان کے غیر معمولی دل و دماغ کے آدمی ہونے کا ثبوت ملتا تھا، اﷲ تعالیٰ ان کی مغفرت فرمائے۔ (سید سلیمان ندوی، جنوری ۱۹۴۲ء)

 

A Comparative Study of Dawn and Jang with Special Regard to Agenda Setting Theory of Press: Ten Years before and after 9/11

The relationship between Pakistan and America has always been a focus of the media of both countries as well as the international media. Even a slight shift in the policies of these two countries for each other is capable of making newspaper headlines and attracting maximum attention of the press of both countries. This study is a comparative analysis of the editorial pages of daily Dawn (English) and daily Jang (Urdu) to explore the agenda setting role of two of Pakistan’s oldest and most credible newspapers, vis-à-vis the Pakistan-US relationship. The research takes into consideration a total of 20 years of Pakistan-US relations by dividing the period into two groups which are ten years before the incident of 9/11 and ten years after 9/11. This understudied period is specifically important because the relations between Pakistan and America during these phases have vacillated between periods of engagements, wherein Pakistan enjoyed the status of the most favoured ally without compromising its regional interest, and the periods of disengagements wherein Pakistan faced sanctions from the US and was left alone to deal with the aftermath of the Afghan war and the War on Terrorism. Hence, this study obtains interesting insights about how the two Pakistani newspapers which represent the Urdu and the English press of Pakistan highlighted the agenda-setting role of the press through the coverage of the issues between Pakistan and US on their editorial pages.

Assessment of Anti-Proliferative and Anti-Inflammatory Potential of Thymoqunione Tq and Thymohydroquinone Thq Coupled With Poly Lactide-Co-Glycolide Nanoparticles

Current study was designed to extract phytochemical compounds, thymoquinone (TQ) and thymohydroquinone (THQ) from indigenous herbs i.e., Nigella sativa (seeds) and Thymus vulgaris (aerial parts). Extracted compounds were further subjected to evaluate their anti-proliferative and anti-inflammatory activities and loaded in novel biodegradable drug carrier system including pectin and poly lactide-co-glycolide (PLGA) to achieve a controlled drug release system. Drug carrier system was synthesized by extracting pectin from waste peels of citrus fruits (lemon, orange and grape fruit). To enhance the stability, FDA approved PLGA drug carrier was physically cross-linked with pectin hydrogel. This may potentially introduce an opportunity to utilize organic waste in pharmacology.Results showed that soxhlet extraction at ratio of n-hexane: methanol (1:4) has been the appropriate combination to extract maximum yield of TQ from N. sativa (56.13%) and T. vulgaris (22%). THQ extraction was not achievable due to its very less stability. HPLC quantification of essentials oil of N. sativa showed higher amount of TQ i.e., 368.55±0.12 mg/kg (Mean±SEM) and T. vulgaris had 197.58±0.7 mg/kg. The pectin was successfully extracted in maximum yield from waste peels of lemon as compared to other two samples i.e., 35.3±0.66 g (Mean±SEM). Characterization of pectin extracted from each samples showed orange pectin potentially more suitable for hydrogel formation. SEM analysis confirmed the nanoparticles of TQ efficaciously produced loaded in PLGA-PEG at average size of 280 nm. TQ has been proved to be potent anti-proliferative and anti-inflammatory agent by in-vivo antioxidant assays (DPPH and FRAP assay), MTT assay against HeLa cancer cell line and SRB assay against HCT116 colon cancer cell line. Inhibition concentration (IC50) of TQ against HeLa and HCT116 cancer cell lines showed less significant difference (p > 0.05) to the IC50 of control commercial anti-cancer drug (cisplatin). TQ and its nanoparticles loaded in pectin hydrogel showed delayed release of TQ thus enabling the controlled drug release from 24 to 72 hours. TQ thus obtained can be utilized against early treatments of variety of cancers as can be observed from IC50 obtained against HeLa and HCT116 cancer cell lines. Findings of the current study indicate the potential of local resources in effectiveness against cancer. Therefore, increased incidences of cancer can be reduced among impoverished areas.