Impact of humorous advertising on attention, attitude, and purchase intention of comsumer.

Thesis Info

Author

Sana Riaz

Supervisor

Qurrat-ul-Ann Malik

Department

Department of Media and Communication Studies

Program

MSc

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2015

Thesis Completion Status

Completed

Subject

Media and Communication Studies

Language

English

Other

MA\MSC 659.1 SAI

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676721798238

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