Impact of brand personality on brand equity, image, loyalty & affect:a case of textile companies of Pakistan

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Thesis Info

Author

Hina Ahmed

Supervisor

Tasneem Fatima

Department

Department of Marketing

Program

MBA

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2014

Thesis Completion Status

Completed

Subject

Marketing

Language

English

Other

MA/MSC 658.827 HII

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676721861111

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