Effect of electronic word-of-mouth eWOM on the consumer buying behaviour in the textile industry in Pakistan

Thesis Info

Author

Iqra Arif

Supervisor

Afshan Rehman Khan

Department

Department of Marketing Management

Program

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2018

Thesis Completion Status

Completed

Subject

Marketing

Language

English

Other

MA/MSC 338.47677095 IQE

Added

2021-02-17 19:49:13

Modified

2023-02-17 21:08:06

ARI ID

1676721886737

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Effect of electronic word-of-mouth eWOM on the consumer buying behaviour in the textile industry in Pakistan

Author

Supervisor

Department

Program

Institute

Institute Type

City

Province

Country

Thesis Completing Year

Thesis Completion Status

Page

Subject

Language

Other

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