A hypothetical study on the effect of the brand equity on consumer purchase intention

Thesis Info

Author

Kashif Zaib

Supervisor

Kamran Maqbool

Department

Department of Marketing

Program

MBA

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2014

Thesis Completion Status

Completed

Subject

Marketing

Language

English

Other

MA/MSC 658.8 KAH

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676721944693

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A hypothetical study on the effect of the brand equity on consumer purchase intention

Author

Supervisor

Department

Program

Institute

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Country

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Subject

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Other

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