Factors of celebrity endorsement on purchase behavior

Thesis Info

Author

Ahsan Alam

Supervisor

Muhammad Ibrar Anver

Department

Department of Management

Program

MBA

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2015

Thesis Completion Status

Completed

Subject

Management

Language

English

Other

MA/MSC 658 AHF

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676721947193

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