مکی دور نبوی ﷺ کے فنون ِ لطیفہ کے معاشرتی مظاہر کا تجزیاتی مطالعہ

Fine Arts, shows the aesthetic side of any society and it is very important part of any culture, as its presence expresses the cultural diversity and richness and connects different segments of society. This article throws a light on the fine arts of Makkah society before the Prophet Hood. It is very common among historians and orientalists to accuse the society of Makkah void of any cultural expression apart from its love for poetry, which is not true. The matter of the fact is that this society was fully developed aesthetically despite its nomadic and barren desert life. The cultural expressions of storytelling, poetry, architecture, painting, sculpture making were true and pure to this part of world without any influence from outside world. The tradition of storytelling was an essential element of Makkah cultural life and it was common among the elite of Makkah to have night sittings, where along with drinking, music they used to narrate anecdotes of past.  Although the architecture of Makkah people was simple, it was self-sufficient to the needs of the environment. This research paper is an attempt to look into the various forms of Fine Arts of Makkah and how these expressions were deeply embedded in the society.

Influence of Social Media on Consumer Behavior- Decision Making Process of Fashion Apparels in Lahore City

With the advent of social media many consumers have changed the way they seek and process information for their decisions. Social media, due to its features seems to have growing influence on consumers? buying decision process. As with the number of social media users escalating, businesses are also engaging more with it. Its convenience of use, interactivity and accessibility makes it most cost effective tool. Fashion industry in Pakistan is also flourishing. In this study researcher is trying to explore the impact of social media on consumer buying behavior and decision making process for fashion apparels in one of the major cities of Pakistan (Lahore City). This study, being an explanatory research based on extensive literature review, has tried to study the influence of social media on consumer behavior decision-making process. Primary data was collected through questionnaires survey with the sample size of 350; respondents belong to the Lahore city. Data was collected from main markets, constituted in nine geographical areas of the city Lahore. Data from the survey was statistically analyzed by using Pearson product correlation and Regression analysis. Results indicated important findings about the influence of social media to the each individual phase of consumer decision making process. Positive correlation was found between variables of study, which means social media do influence the consumer decision making behavior at each stage with a differing degree. The findings of this study provided valuable insights for academic practitioners and fashion clothing marketers into consumers decision making practices in terms of fashion apparels of the residents of Lahore.Moreover it also provides a basis for academic practitioners for investigating new upcoming phenomena influencing the original studies of consumers? decision making process.