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Hypothetical study of brand equity in enhancing net worth of dairy product companies in Pakistan

Thesis Info

Author

Muhammad Atif Yaqub

Supervisor

Kamran Maqbool

Department

Department of Marketing

Program

MBA

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2012

Thesis Completion Status

Completed

Page

50

Subject

Marketing

Language

English

Other

MA/MSc 658.827 YAH

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676722011028

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اور جہاز پھٹ گیا

اور جہاز پھٹ گیا

پہلی اورآخری بار غلام اسحاق خان اچھا لگا اور جہاز پھٹ گیا کی وجہ سے میری رہائی جو 2009ء میں 25سال بعد ہو نی تھی ۔1988میں ہو گئی ۔

17August1988

ہم لوگ اڈیالہ جیل راولپنڈی میںتھے جیل کی گنتی بند ہو چکی تھی کہ اچانک جیل کے اندر عام قیدیوں کے نعروں کی آواز گو نجنے لگی ۔میں جیل کی ڈیوٹی پر موجود سپاہی سے پوچھا کہ کیا ہوا ہے ۔ اس نے کہا اڑتی اڑتی خبر آئی ہے کہ جنرل ضیاء الحق کا جہاز کریش ہو گیا ہے پاکستانی خبریں تو ہم کم ہی سنتے تھے اس دن ریڈیو لگایا تو جنرل ضیاء الحق کے مرنے کی خبر تھی ۔کانوںکو یقین نہیں آ رہا تھا ۔ مجھے اپنی ماںیاد آ گئی جب میری سزائے موت عمر قید میں تبدیل ہو ئی تو وہ مٹھائی لے کر آئیں میںنے کہا مجھے 25سال سزا ہو ئی ہے وہ بولیں کہ زندگی بچ گئی اب مجھے پتہ ہے کہ جب تک جنرل ضیاہے تم جیل میں ہو ۔ہزاروں مائوں کی سنی گئی ۔دسمبر 88میں محترمہ بے نظیر بھٹو شہید کی حکومت بننے کے بعد پاکستان بھر کی جیلوں میں موجود ہزاروں سیاسی قیدی رہا ہوئے وگرنہ میری رہائی مارچ 2009ء میں 25سال بعد ہو نی تھی ۔

 

قیام امن اور مذہبی ہم آہنگی

The Internal dissensions within the ranks of the Muslim Ummah are very harmful and condemnable. Today, the Muslims of the world have fallen into the deep recesses of decline due to their mutual differences. The intrigues and conspiracies of the hostile nations have created schism and dissensions among the Muslims on the grounds of language, land, race and color. In our country (Pakistan), if we ponder on the growing rate of violence, we will find that the main causes of this chaos are our attitude towards our mutual differences. Because of intolerant approach towards our mutual differnces, our difficulties and problems are sizing up, and they have engulfed the whole nation, now. The only point on which our nation can be united is the “Kalimah”. The followers of this “Kalimah” whether they are white or black, rich or poor, or whatever race they belong to, and whatever territory or country they come from, they are all considered as the member of the Muslim Ummah. Keeping the prevailing situation of the Muslim Ummah, the author of this paper feelss that an appropriate answer to the question, ‘are all sorts of differences condemnable?’, is key to end most of our differences. In fact, all sorts of differences are not condemnable or forbidden; if differences of opinions are based on some logical grounds within the jurisdiction of the Qur’ān and Aḥādīth, they are permissible and justified as inevitable and natural. Such kind of approach can promote tolerance and unity among the Muslim Ummah and can put us at peace.

Impact of Technical Knowledge and Leadership Qualities on Erp Implementation Project

Project success is extremely important for companies dealing with different projects. Technical knowledge and leadership qualities are the two aspects that have remained unexplored with their combined effect on project success. The present research work aims to study the relation of technical knowledge and leadership qualities with project success on individual and combined basis. For this purpose, 1000 pre-designed questionnaires were distributed among project managers of various ERP implementation companies of UAE. With response rate of 27.9 %, only 279 forms were collected back. The statistical analysis was performed through SPSS v.23. The tests of demographic analysis, normality analysis, reliability analysis, descriptive and regression analysis were performed. The results showed that combined effect of technical knowledge and leadership qualities is negligible. Thus, the future research works should focus on studying combined effects of other factors on project success.