The influence of celebrity endorsement on consumers purchase intention a case of Pakistani youth

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Thesis Info

Author

Awais Saleem

Supervisor

Sayyed Adnan Shabbir

Department

Department of Marketing

Program

MBA

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2014

Thesis Completion Status

Completed

Subject

Marketing

Language

English

Other

MA/MSc 658.834 AWI

Added

2021-02-17 19:49:13

Modified

2023-02-17 21:08:06

ARI ID

1676722019941

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