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How does product placement of International brands affect young Pakistani adults

Thesis Info

Author

Javaria Aziz Abbasi

Supervisor

Kamran Maqbool

Department

Department of Management Sciences

Program

MA

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2011

Thesis Completion Status

Completed

Page

53

Subject

Management Sciences

Language

English

Other

MA/MSC 658.827

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676722058908

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غزل

کیا کوئی ضابطہ ایسا کسی آئین میں ہے        :                کہ وہ مجرم ہے جو تہذیب کی تزئین میں ہے

میرے اس عہد میں رسوا جسے ٹھہرایا گیا :                اُس کی عظمت کا بیاں سورۃٔ والتّین میں ہے[۱]

پوچھ سکتا ہوں میں اے صاحبِ دستار و عمل :           کیوں کمر بستہ تو اقدار کی توہین میں ہے

جو بھی لب وا ہو مرے عہد میں وہ لب سی دو              :               یہ بھی اک حکم مرے شاہ کے فرامین میں ہے

اژدرِ کذب نے سچائی کو کھا ڈالا ہے       :               کوئی وقعت کہاں اب تیرے براہین میں ہے

تیری قسمت پہ تڑپ اٹھتا ہوں اے خاکِ وطن :       جو مرے عہد کے اب دستِ سلاطین میں ہے

تو نے کیا خود کو سرائیل سمجھ رکھا ہے       :               کیوں ترا دخل مرے دل کے فلسطین میں ہے

جس قدر آج یہاں اونچی ہوا میں اُڑ لیں : آخری فیصلہ دیوانِ علیّین میں ہے

وقت کو جو لیے پھرتا تھا کبھی مٹھی میں

اب وہ شاکر نہ ہی تیرہ میں ہے نے تین میں ہے

Health Care and Cleanliness in Tertiary Care Hospitals in Peshawar, Khyber Pakhtunkhwa

The present study was conducted to probe the cleanliness in the tertiary healthcare hospitals in Peshawar-Pakistan. The data was collected through a structured questionnaire from 600 sampled respondents admitted in three tertiary healthcare hospitals in Peshawar i.e. Khyber Teaching hospital, Hayatabad Medical Complex and Lady Reading Hospital through proportional allocation method. The patients were very critical about the healthcare and cleanliness in the above three major hospitals of Khyber Pakhtunkhwa. The Bi-variate analysis was made and the results reveal that hospital has clean and hygienic environment (P=0.006), Medical OPD, s were clean and tidy (P=0.000), wards were clean and well maintained (P=0.000), Toilets were clean and well maintained (P=0.000). The study recommended that hospital administration should keep focus on cleanliness in washroom, clean water and clean food to the patients.

Exploring the Practices of English Language Teachers of Assessing the Oral Communication Skills of Grade 5 Students in Karachi, Pakistan

A qualitative case study was employed to explore the assessment practices of English Language Teachers (ELTs) used in assessing the Oral Communication Skills (OCSs) of the students of Grade 5 in Karachi, Pakistan. The study also aimed to explore the factors that facilitate and the challenges that English Language teachers face during the assessment of Oral Communication Skills. The data were collected by using various tools such as semi-structured interviews, Focus group discussion and classroom observation. Through a purposive sampling, participants were selected for semi-structured interview and focus group discussion. Semi- structured interviews were conducted with two English language teachers, a focus group discussion was conducted with 8 students of grade 5 and classroom observations were also conducted for the triangulation of the data.The findings of the study revealed that assessment practices especially-formative assessment - have a positive impact on students’ learning in the area of Oral Communication Skills. Findings show that English Language teachers use various assessment strategies, such as discussions, oral questioning, interviews, role plays, peer assessment, turn and talk and presentation to assess Oral Communication Skills of students which in turn helps students in motivating and building their confidence to participate in the classroom. Teachers were aware of the fact that speaking of English language can be learnt through practice. Therefore, teachers use these assessment strategies to involve the student in the conversation. Several elements such as technology, listening, lesson planning, reading aloud and integration of all four skills assist English Language teachers in the process of assessment of Oral Communication Skills. Results indicated that speaking skill is the most difficult skill to teach and assess. In addition, it also revealed that English Language teachers face several challenges in the implementation of assessment strategies. The major challenges for English Language Teachers were over crowded classes, negligence of Oral Communication Skills in the summative examination, lack of resources and workload. The generalizability of the findings may be limited to the context where this research has been conducted because of small sample size. However, the findings can be transferred to other contexts having a similar background in terms of teaching, learning and assessment. Moreover, future studies can employ different research methods such as action research or a true experimental study to get more reliable results and see the improvement in students’ learning of oral communication skills.