Perception of ethical / unethical TV advertisement effects intuitions of Pakistani consumers

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Thesis Info

Author

Muhammad Usman

Supervisor

Naveed Altaf

Department

Department of Marketing

Program

BBA

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2014

Thesis Completion Status

Completed

Subject

Marketing

Language

English

Other

BS 658.8 MUP

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676722121517

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