Effect of celebrity endorsement in TVCs on the buying behaviors and brand switching behaviors

Thesis Info

Author

Madiha Mukhtar

Supervisor

Sidra Chaudhry

Department

Department of Media and Communication Studies

Program

Institute

International Islamic University

Institute Type

Public

City

Islamabad

Province

Islamabad

Country

Pakistan

Thesis Completing Year

2012

Thesis Completion Status

Completed

Subject

Media and Communication Studies

Language

English

Other

MA/MSc 302.23 MAE

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676722255733

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Effect of celebrity endorsement in TVCs on the buying behaviors and brand switching behaviors

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