دینی پروگرامز میں موسیقی کا حکم اور اس کا جائز متبادل

Music and the instruments used for it are forbidden clearly in Quran and Sunnah. The Prophet Muhammad SAW warned us about its punishment in hereafter. Along with it due to its attraction to human’s interests, Music is often added to various programs. Besides listening it in songs, it is used as background in various audios and videos. The aim of this background music is to make the program more effective and attractive to the audience. As nowadays TV and Radio are also being used as means of preaching Islam, especially in the current age of social media many web and social media channels have been emerged to propagate Islam. One of the main problems been faced by these channels is forbidden of music in Islam, due to which the public does not take enough interest in them as compared to other entertainment channels. In this paper after discussing shariah status of Music I have tried to come up with various alternate ways to make the religious and Islamic Programs more attractive and effective to the people.  

Measuring the Effectiveness of Brand Positioning Perceived by Consumers: A Comparative Study of Selected Cellular Companies

The role of brand positioning is vibrant and central in marketing and the consumers' perception is directly shaped by employing the suitable positioning strategy. Regardless the significance of positioning concept, however, there is scant study observed; how positioning substitutes contribute to build the consumer perception, which positioning strategy outperforms and how it can be measured effectively. The current study mode is quantitative and relative effectiveness of positioning strategies (feature, direct, indirect, surrogate-usage) is measured empirically regarding consumer viewpoint. The multidimensional scale is used to measure the relative effectiveness. The measuring items comprise of four dimensions that are favorability, dissimilarity, uniqueness, and credibility. The total numbers of items that are associated with these dimensions are seventeen. The relative performance of positioning strategies is observed hypothetically. For this purpose, four print ads of real brands from cellular industry are selected. The statistical technique that is applied is ANCOVA by considering age and monthly income as covariates. Descriptive statistics was also incorporated in analysis part. Relative effectiveness is noticed between the positioning strategies during interpretation and discussion on the statistical results. Moreover, some limitations are reported along with the associated directions for future research.