موجودہ نظام تعلیم میں اسلامی اقدار کے سمونے کے مراحل واقدامات

Pakistan came into being on the basis of Islamic Ideology. Therefore, our educational system and policies should be based upon the Islamic ideology. Our national leaders also stressed upon the enforcement of Islamic values in all walks of life of the people of Pakistan. It was theoretically stated in all the educational policies that our national ideology would be the only basis of our educational system. The purpose of this research was to critically analyze the inclusion and effects of Islamic values in our educational system with special reference to our national educational policies. The method used for the research was descriptive and analytical. The review of literature revealed that practically nothing could be done. All steps taken in the educational policies for the inclusion of Islamic values in our educational system confined to papers only. It was also revealed that our national educational system was completely unable to produce honest, loyal, faithful and true Muslims and sincere Pakistanis. Our educational system and educational policies were devoid of Islamic character. The realization of the true sprite of Islamic values in our national educational policies remained a dream. Consequently, our present educational system could not give intended outcomes. In order to achieve the desired objectives, our educational policies and educational system should be in consonance with Islamic values and teachings. Holistic practical measures are required for this purpose. To foster in the hearts and minds of people of Pakistan in general and student in particular, a deep loyalty to Islam and Pakistan, our present educational system urgently requires radical changes on the basis of Quran and Sunnah.

How Brands are Placed in Movies? a Study of Sub-Continent Movies

Purpose: The aim of the research is to scrutinize the employed modes and strategies of brand placement in top rated and most liked Indo-Pak movies (Internet Movies Database rating equal or more than 7.5/10) of last five years (2013-2017). Design/Methodology/approach: Since the purpose of this research is to extract modes and strategies of brand placement in Lollywood and Bollywood movies, therefore data has been collected through observation and later examined by Content analysis technique. Findings: The paper highlights the employed modes and their proportion as well as categories of sponsor brands and their proportion in the movies. The paper also presents the involvement ratio of principal and supportive characters during the practice of brand placement. Research Limitations/implications: While the outcomes of this paper confirms the practice of brand placement in Subcontinent movies, it is recommended that the impact of different modes and strategies of brand placement on brand recall, brand image, buying behavior and etc, should be measured. Practical Implications:On theoretical front, the study will add to the understanding of academia that how many different ways, a brand can be placed in movie. While on the practical end, both movies makers and brand sponsors operating in Sub continent will get guideline for the future projects. Originality/value: In the context of Subcontinent especially Pakistan, brand placement has been proactively practiced in movies but study on this unorthodox tool has not been done with that pace. Current study is considered as pioneer study which considers films of both neighbor countries and utilizes uncontroversial data collection tool (which was not used before).